Diversity And Diversity Within Your Company - 1398 Words

The purpose of this paper is designed to introduce, educate, and promote diversity within your company. Your company will be shown the merits of diversity and how diversity within your organization can be a benefit. This paper will be broken down into three main areas: Benefits of Diversity, Challenges of Diversity, and Recommendations for an effective diversity within your organization.. Before we move on it is important to take the time and think what diversity means to your organization. How does your company define diversity? A simple definition of diversity is that every individual is unique, and has differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, mental abilities, religious beliefs, political beliefs, personality, cognitive style, or other ideologies. Your organization’s success and competitiveness may depend upon its ability to embrace diversity and realize the benefi ts. If your company actively assesses the handling of diversity, and develops and implements diversity plans, your organization will reap the benefits. Benefits of diversity can range from small to enormous, depending on how your organization plans, implements and manages diversity. Your company may increase its adaptability with your organizations diverse workforce supplying a greater variety of solutions to problems such as service, sourcing, and resources allocation. A diverse workforceShow MoreRelatedManging Diversity Within The Workforce1198 Words   |  5 Pages MANGING DIVERSITY IN THE WORKFORCE Management 5000 LaTonya S. Warren Webster University Diversity encompasses acceptance and respect.  This means understanding that every individual is unique,  and noticing their individual uniqueness.   This can be different race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs,  political beliefs, or other ideologies and exploring these differences in a safe, positive, and nurturing environmentRead MoreHobby Lobby : Business, History, Culture, Locations, And Demographics1207 Words   |  5 Pagesstores in 47 states. (Why choose hobby lobby, 2017) Their headquarters are located in Oklahoma City and have three overseas offices in Hong Kong, Shenzhen, and China. Hobby Lobby was ranked #147 on Forbes’ list of America’s Largest privately owned companies. (Forbes, 2016) Demographics and Culture Beginning with just a $600 loan, Hobby Lobby has been a thriving business in accommodating to consumer’s wants and needs in this particular industry. 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We will look at diversity as a strength, the collective talents of many, and the strength of embracing individualRead MoreDiversity Promotes A Higher Potential Of Success For A Company Essay1543 Words   |  7 PagesAlbert Einstein once said, â€Å"We cannot solve problems by using the same kind of thinking we used when we created them.† In other words, we need different ideas to come to an optimal solution. Diversity encompasses a variety of differences between people in this world. Each individual is classified to be different from one another whether it is from age, gender, race, personality, education, background, experiences, and more. Varying viewpoints provides a team with a larger pool of ideas to work withRead MoreEssay Workplace Diversity1577 Words   |  7 PagesDiversity is the uniqueness which every employee brings to the workplace in an organization or establishment. Examples of differences include nationality, belief, disabilities, physical appearance, race, gender, age, educational background, sex ual orientation, and work experience, social and family status. At the workplace, valuing diversity means creating a work environment that respects and includes individual variation by maximizing the potential of all employees or in which every employee feelsRead MoreDiversity In Todays Organizations Essay example1136 Words   |  5 Pagesstatus on? A diverse workforce that has been established within business environments are important. Companies that value the ways cultural and workforce diversity contribute to long-term success, innovation and productivity embrace methods that enhance efficiency (Waller,2006 pg.50-52). Diversity has many different meanings. The description of diversity can be classified into categories: human, cultural and systems. 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ANALYSIS OF RESULTS FROM AN EDUCATIONAL QUESTIONNAIRE Free Essays

The followers is a elaborate analysis of the responses to the two different questionnaires. The full questionnaires and replies are summarized in tabular arraies in the appendix ( delight see appendix E and appendix F ) . The response rates to both questionnaires were comparatively good. We will write a custom essay sample on ANALYSIS OF RESULTS FROM AN EDUCATIONAL QUESTIONNAIRE or any similar topic only for you Order Now From the parents, 6 out of 15 returned a completed questionnaire, giving a response rate of 40 % . From the instructors, healers and other school staff 13 out of 23 returned a completed questionnaire, giving a response rate of 56 % Background of parents and kids All 6 respondents to the parents ‘ questionnaire were the several female parents of the kids with autism ; no male parents, carers or other relations responded straight. The ages of their kids ranged between 9.2 and 10.7 old ages ( average = 9.9 ) and all except for one had merely one kid with particular demands. This peculiar female parent reported to hold another boy ( aged 13 old ages ) with autism and to boot terrible larning troubles every bit good as Attention Deficit Hyperactivity Disorder ( ADHD ) . The parents heard about the school with an ABA programme from different beginnings. Two of them were referred by friends ; two found out about it on the World Wide Web, one was referred by a physician and one by a charity called PEACH ( Parents for the early intercession of autism in kids ) . The motives of the parents to direct their kid to the school were besides different: for four parents it was peculiarly because of the school-based ABA programme – one of these four even followed an ABA-program at place before while another one wanted to exchange to an Applied Behaviour Analysis-based intercession as she did n’t experience that her autistic kid was doing any noticeable advancement at the Local Education Authority ( LEA ) school. Another parent had problem acquiring support for the coveted home-based ABA plan from her local council and so opted for a school-based attack ( which the local council agreed to fund ) , while the last respondent simply indicated that the school was â€Å" what she wanted † . The continuance of those 6 kids at school ranged from merely half a twelvemonth to over 5 old ages, giving an norm of 3.5 old ages and a median of 3.8 old ages. Teachers ‘ experience with and positions of ABA The 13 teachers/school staff who participated in the questionnaire had really different degrees of experience. Experience degrees measured in old ages ranged from merely under 1 twelvemonth to 11 old ages with a median of 3 old ages demoing a really broad scattering of the consequences. The mean experience of instructors ‘ was 4.3 old ages. 12 out of the 13 school staff were existent instructors, 1 indicated to be â€Å" other school staff † . Asked about the restrictions and hazards of Applied Behaviour Analysis, instructors replied that ABA might non be suited to all kids with autism and that the chief hazard is that kids can go â€Å" prompt dependent † or dependant on one-on-one support, which may curtail their societal accomplishments development in the hereafter. Teachers besides noted that Applied Behaviour Analysis is a really stiff and intensive manner of learning which can be difficult to follow, seting a batch of emphasis on the households, and if non applied properly it could be damaging to a kid ‘s advancement. Other instructors / healers besides mentioned the deficiency of secondary proviso after the kid leaves the peculiar school ( which is primary merely ) and that the plan is really expensive. Unfortunately, merely 11 of the 13 instructors replied to this inquiry. Parents ‘ cognition of, experience and engagement with ABA From the six parents reacting the questionnaire, 5 described their cognition as â€Å" really good † , while one felt that she had â€Å" some cognition † . Besides, 5 out of 6 had some old experience with Applied Behaviour Analysis rules, either through a home-based plan or another ABA-lead school. One parent besides applied different, more specialised signifiers of ABA before, such as â€Å" spring led † Applied Behaviour Analysis attack, independent Verbal Behaviour ( VB ) programme and Lovaas. Interestingly, the instructors ‘ responses to the inquiry sing parents ‘ cognition and experience is really different: instructors find that the cognition degree of parents varies a batch and on the border, parents have far excessively small apprehension of the ABA-approach. They see a direct relationship between the degree of involvement a parent shows to his or her degree of cognition and emphasis that the school is already offering a batch of information to parents in order to maintain them up to day of the month about their autistic kid ‘s behaviour programme. Teachers believe that the engagement of parents in their kid ‘s Applied Behaviour Analysis plan is really of import. The chief benefits in the eyes of the school staff are consistence and continuity in the manner the kid is worked with, particularly in the initial phases of the ABA-program execution. However, instructors complain that most parents are non involved plenty in their kid ‘s ABA pla n. Most suspect that the grounds for this are merely a deficiency of clip, involvement, cognition and in some instances besides their bad commandment of English. Some besides say that parents merely necessitate much more support. All of the parents have seen betterments in their autistic kid ‘s behavior since following the Applied Behaviour Analysis programme at school. Most parents saw betterments in the communicating of their kid, some to boot celebrated betterments in accomplishments, behavior and assurance. No troubles have been reported except for nail-biting in 2 out of the 6 instances. Use of ABA at place Teachers believe that utilizing Applied Behaviour Analysis outside of school ( e.g. at place ) has a figure of advantages for a kid with autism. Chiefly it reinforces what the kid has earned at school but more significantly it provides consistence to the kid, allows him to generalise behaviors and potentially larn more behaviors and accomplishments. One instructor thought that it is non possible to generalise the advantages for all kids, another one idea that its good to follow ABA rules when covering with behaviors of the kid, but non utile to utilize in all state of affairss at place. However, the 11 out of 13 instructors besides identified a figure of hazards with utilizing ABA outside school – 2 of the instructors thought there were no hazards at all. The chief hazard identified was that parents would necessitate to be decently trained in order to use ABA right and systematically with the manner it is done at school. Otherwise, kids could acquire confused, possibly unlearn some of the good behavior and accomplishments that they have acquired at school and perchance even acquire frustrated. Teachers besides mentioned that kids could go easy â€Å" prompt-dependant † , that Applied Behaviour Analysis is non a natural manner to educate or handle kids and if applied throughout would make an unrealistically structured universe for the kid with autism. One instructor besides mentioned that utilizing ABA both inside and outside school could be excessively much for kids, as the plan is really intensive. Of the six parents take parting in the questionnaire, 5 presently use ABA rules at place. However the strength varies a batch between the households. One female parent indicated she used it 80 % of the clip, two moths use it in the eventides or on Saturday forenoon, one mainly for lavatory preparation and the 5th female parent gave no clear indicant of how much she used it but said that she would utilize it â€Å" to generalise what is taught at school † . Asked about whether they would see utilizing ABA more at place, parents ‘ sentiments seem to be divided: three replied that they would non utilize it more, or merely if a new debatable behaviour would emerge, while two said that they would wish to utilize it more, e.g. during school vacations. One of these two said that she would necessitate more support and preparation. The 6th female parent gave no response at all to this inquiry. Teachers and healers believe that the chief grounds why parents do non utilize Applied Behaviour Analysis at place are linked to a deficiency of the necessary clip and cognition. Some instructors besides believe that other household committednesss, e.g. other kids and spouse, and a deficiency of support play a function in it. One instructor suspects that some parents may differ with ABA and that there might non be adequate communicating and trust between the parents and the school. Asked about how parents could be encouraged to utilize ABA more at place, instructors believe that both preparation and place visits would be most of import. Two instructors besides think that a better communicating between the school and the parents would assist, while some suggest that parents should see the school more frequently and, for illustration, attend workshops or merely detect their kid in schoolroom. One instructor besides believes that more support is needed to acquire parents more involved in Applied Behaviour Analysis programmes at place. Finally, parents were asked about any other intercession techniques they used to handle their autistic kids. Two of them answered that they were utilizing the Relationship Development Intervention ( RDI ) , one tried the Son-Rise Programme and yet another female parent uses a gluten casein free and OT free diet. The two staying parents indicated that they were non utilizing any other intercessions. How to cite ANALYSIS OF RESULTS FROM AN EDUCATIONAL QUESTIONNAIRE, Essay examples

Effectiveness of Online Advertising free essay sample

Growing internet user base, increasing time spent on the internet, broadband penetration into the households and fragmented media consumption of consumers are driving advertisers towards the field of online advertising. But there are a few limitations to this sector as well, the primary one being low broadband penetration in the country. Thus, the field of online advertising promises growth as it is interactive, targets specific consumers and has no geographical or time boundaries. With the help of all the primary and secondary data collected and analyzed, certain trends and conclusions came forth. The first and foremost thing in this project was to understand the influencers (online advertising agencies). Why various sectors are getting into the field of online understanding, what are the features of an online advertisement, what are the advantages of internet as a medium over other forms of media, objectives of an online campaign, which sectors are investing in this field and what are the limitations of internet as a medium of advertising – all these are listed under the major findings. We will write a custom essay sample on Effectiveness of Online Advertising or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The next thing was to understand the average consumers who had to be users of internet. Why they use internet, do they notice these advertisements, if yes do they take any action, if no then what is the reason for the same, do they think that online advertising is more engaging, if not what is their preferred medium for advertising, whether they have been pursued to take any action regarding the product/service after watching the online advertising and whether they think that online advertising has any limitations or not – all these are listed in detail under major findings. For this, students studying across Delhi, pursuing graduate/post-graduate and various professional courses were among the target audience. The reason behind this was that students these days spend a lot of time on the internet whether it is for acquiring information or social networking sites. They are present their on the medium and notice these advertisements. The Young Working Professionals are the other target segments as they are also heavy users of internet using it for acquiring information or sending e-mails or social networking sites. Online advertising as a medium is emerging and holds a promising future for brands to build consumer relationships as these advertisements act as a reminder as well as a channel of sales. Online Advertising provides brands with the opportunity to exist alongside their competition and yet be relevant. Presently BFSI and IT sectors are the major investors in online advertising as their target audience (corporate) is present online most of the time. So, internet acts as a medium of influencing the target consumer as well as a channel of sales for them. But FMCG sectors are also catching up. Because of the advent of social networking sites like Facebook, Orkut and Twitter, it has become easier for FMCG brands to advertise online as these advertisements act as a reminder for the consumers and directs the interested consumers to the main sites. This helps them in building their brand image as well as the consumer database as it gives them the opportunity to interact with the consumers and get feedback. The most important feature of Online Advertising is that is measurable i. e. consumer reactions can be monitored. This feature of online advertising makes it an efficient medium for advertising as results can be easily monitored. The major limitation to this medium is the low broadband penetration in the country and although the internet user base is on a rise but the ratio when compared to the total population is very low. Thus, Online Advertising is an effective medium of advertising owing to its interactive and measurable nature. With the growing possibilities of sectors investing in this medium we can expect more creative content to be available on the online space. This would make the medium of online advertising more creative, more interactive and in tune with all the other mediums of advertising. INTRODUCTION BACKGROUNDER The Indian advertising industry is in a phase of transition. Rapid advances in technology and an ever growing base of empowered customers have redefined how advertising is created, sold, consumed and evaluated. At this juncture advertisers are experimenting with a number of emerging platforms including Internet which has been globally acknowledged as an interactive medium with a lot of advertising potential. Internet is the most powerful communication medium known to humankind but there is still a debate on as to how powerful it as a communication tool. It is a way of directly communicating to consumers in cyberspace. It is unique as there is more of narrow focus on e-commerce. It has opened up a lot of opportunities for marketers for targeting customers in an interactive and measurable ways. Online advertising is an effective way of advertising that uses the power of Internet and World Wide Web in order to deliver marketing messages and attract consumers. It helps to target specific customer segments and gather information across geographical boundaries in a cost effective manner. Online advertising helps in not only leading visitor to a publisher’s site but also creating awareness which potentially could result in gradual brand building. With online advertising you get instant results. It is growing faster than other segments due to fundamental drivers such as †¢ Low input costs for advertisers †¢ Increasing awareness of online usage in India amongst advertisers and marketers †¢ Growth in online user/audience base The number of net surfers in India is increasing at a rapid rate and studies have shown that people are spending more and more time on the web. Buying products online is convenient, hassle-free and easy. Online market places allow buyers to see the best deals available without moving from their desks and choose the products they want which they could not find at the local supermarket. For a company putting an advertisement online gives a benefit of being present right next to your competition when people are looking for products or services. Online Advertisement in India is a fast growing market and media buying is becoming a very important decision for all online spenders. The biggest advantage of Online Advertisement is it helps you to track your user online and understand online consumer behaviour. Recognizing the possibility of using Internet as an effective tool for targeting niche audiences, innovative perspectives are being practiced by established and traditional institutions. According to a study1, in the recent general elections in India (early 2009), many Indian politicians considered Internet as a useful platform for interactive political communication especially with youth. Indian National Congress party used sites like YouTube and Facebook to execute web-based social marketing campaigns. With 50 Million Internet users in Urban India and majority of them in the age group of 18-24 years, Internet was found to be an effective tool to engage with them. 1 Study on Online Display Advertising in India by IMRB (December 2009) Growing Internet user base, increasing time spent on the Internet, broadband penetration into households and fragmented media consumption habits of consumers are driving advertisers towards the online medium.

Understanding of the story Essay Example For Students

Understanding of the story Essay Shelley sets pages 94 and 95 where Frankenstein meets the creature, in the mountains because it is bleak and desolate just like the creatures life. Frankenstein says the creature bounded over the crevices in the ice, among which I walked with caution. Frankenstein here is trying to disassociate himself from the creature and say hes nothing like him. There is lots of words associated with awful majesty and swelled. This is all associated with the size of the creature and how much the mountains and out is how much the creature stands out. Frankenstein says its unearthly ugliness rendered it almost too horrible for human eyes. This is saying the creature is not human and makes the reader think he is a monster. Shelley presents the creature as a monster at this point to contrast a different point of view. This is to make sure that the reader doesnt feel too much sympathy towards the creature or else they would be biased towards it and take away their understanding of the story.  This is different from today because disfigured people today are not treated this way. There still may be some hostility towards them, but theyre not thought of as freaks or cast out of society or ridiculed anymore. We will write a custom essay on Understanding of the story specifically for you for only $16.38 $13.9/page Order now The reader feels increasingly angry towards Frankenstein because he says Devil, do you dare approach me? This is ironic, because Frankenstein was the person who created the creature, but the creature has never asked to be created. Frankenstein has subjected the creature to this torture so the creature is just taking revenge with the murders.  We fee sympathy for the creature here because he is being completely rejected even by the one person who does have responsibility towards him.  Frankenstein uses some extremely harsh language towards the creature such as Abhorred monster and Wretched devil. It is ironic that Frankenstein trying to take over the role of God ended up creating what he thinks of as the devil. We also feel sympathy for the creature because hes being calm, yet hes obviously angry at Frankenstein but hes not taking it out on him; Frankensteins threatening him instead. This could show that the creatures actually human and can control his temper, or it could be that the creature realises that being alive with no-one is worse than death and he wants Frankenstein to suffer like he has.  We feel sorrow for the creature because he has been rejected all through his life because even at birth he said he felt half frightened. This length of rejection provides some reasoning as to his behaviour in the later parts of his life. Mary Shelley puts the creatures story in because this gives us some insight into how the creature feels. The creatures story from pages 98 129 is written as a monologue. This is significant because this makes the creature seem even more isolated because hes telling the story all on his own.  The creature says Darkness then came over me and troubled me. This makes the creature seem unlike a monster because monsters and evil are normally associated with the dark. Next, the creature sat down and wept. This makes the reader feel deep compassion towards the creature because hes obviously upset. Even today in modern society when a man cries we think that something really bad must have happened because men arent supposed to cry. Its seen as weak so this makes the creature seen weak also. We also feel sympathy for the creature because he said sometimes I tried to imitate the pleasant songs of the bird but was unable,the inarticulate sounds which broke from me frightened me into silence again.  Trying to make sounds of the birds make him seem gentle. Inarticulate sounds are what babies make and this also makes him seem powerless because babies are weak. Also we feel sorry for him here because he scared himself with these sounds. This makes the reader think it must be hard for the creature and extremely frustrating because hes got no-one to learn from because hes been left; so he will not be nurtured .uecdd53e426a45af51174c1f7f0bf656e , .uecdd53e426a45af51174c1f7f0bf656e .postImageUrl , .uecdd53e426a45af51174c1f7f0bf656e .centered-text-area { min-height: 80px; position: relative; } .uecdd53e426a45af51174c1f7f0bf656e , .uecdd53e426a45af51174c1f7f0bf656e:hover , .uecdd53e426a45af51174c1f7f0bf656e:visited , .uecdd53e426a45af51174c1f7f0bf656e:active { border:0!important; } .uecdd53e426a45af51174c1f7f0bf656e .clearfix:after { content: ""; display: table; clear: both; } .uecdd53e426a45af51174c1f7f0bf656e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uecdd53e426a45af51174c1f7f0bf656e:active , .uecdd53e426a45af51174c1f7f0bf656e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uecdd53e426a45af51174c1f7f0bf656e .centered-text-area { width: 100%; position: relative ; } .uecdd53e426a45af51174c1f7f0bf656e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uecdd53e426a45af51174c1f7f0bf656e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uecdd53e426a45af51174c1f7f0bf656e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uecdd53e426a45af51174c1f7f0bf656e:hover .ctaButton { background-color: #34495E!important; } .uecdd53e426a45af51174c1f7f0bf656e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uecdd53e426a45af51174c1f7f0bf656e .uecdd53e426a45af51174c1f7f0bf656e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uecdd53e426a45af51174c1f7f0bf656e:after { content: ""; display: block; clear: both; } READ: Choose a scene in Blood Brothers EssayAt the end of page 103 the creature has a mixture of feelings. He feels pain and pleasure because hes sees the old man being so kind to the little girl. He feels pleasure because hes seeing so much kindness but pain because hes never received it himself. This is almost jealously or longing for something that you dont have. This is still crucial in todays life because people today are still never satisfied with what they have. Also, people today are still living in poverty or neglected like the creature. The creature notices that the family wasnt entirely happy and their happiness is tinged with sadness. It upsets him because he thinks if such lovely creatures were miserable, it was less strange that I, an imperfect and solitary being, should be wretched. Because hes had no guidance in life he assumes that he should be upset because they are. The creature cant understand why the family are upset because they appear to have everything. This refers to my earlier point that people are never satisfied with what they have got. Mary Shelley makes lots of references towards God throughout this book to accentuate more that Frankenstein acted out Gods role. She says that the cottagers talking was God like science. This is ironic because to people of the time they would have thought that God would have given them the power of speech but to the creature Frankenstein is God so he should have given him the power of speech by looking after him. But he didnt, so this means the creature hasnt really got a God. This would make people of the time think that he was a monster because religion was very important to people back then, much more then today. Today, this would be less important because religion isnt embedded in culture as much as back then. This is maybe why the creature would be less likely to be though of as a monster today. The creature asks Frankenstein to make him a female. At the time this would be preposterous because this means they could mate and may be able to produce children. This would be like an alien race and this would be disastrous. The creature says Shall I respect man when he condemns me. The creature is saying why should he be kind to man when they just shun him. Hes saying its Frankensteins fault that hes here so he should do his best to make him happy. There is still a message here today that people have to be responsible for their actions. He says hes malicious because hes miserable so this also provides reasoning for the murders.

Top 10 WORST Jobs for Your Health

Top 10 WORST Jobs for Your Health Some jobs are more hazardous to your health than others. But here are the top 10  worst offenders, ranked on a scale of 0 to 100, according to data analyzed from the Occupational Information Network. It’s best to know what you’re up against if you’re considering (or working in) one of these fields. Here are the top 10 worst jobs for your health. 1. Surgical and Medical Assistants, Technicians, and TechsWith high risk of exposure to contaminants, disease, infection, and hazardous conditions, assistants in the medical field like these workers are up against an overall unhealthiness score of 57.3.2. Boiler Operators and Stationary EngineersOperating or maintaining equipment can be quite unhealthy. This job scores 57.7 and the top three worker risks include contaminant exposure, hazardous conditions, and exposure to minor burns, cuts, and other injuries.3. Wastewater and Water Treatment Plant and System OpsOperating or controlling an entire water system through mac hines or control boards can be extremely hazardous. With a score of 58.2, the top three health risks include contaminant exposure, hazardous conditions, and exposure to minor burns, cuts, and other injuries.4. Histotechnologists (and histologic technicians)These workers prepare histologic slides from tissue sections for microscopic analysis. Sound simple? The unhealthiness score here is 59, with workers risking exposure to hazardous contaminants and conditions, plus exposure to disease and infection.5. Immigration and CustomsYou wouldn’t think this would be so bad, but immigration and customs officers inspect and investigate everything and everyone that passes through a border. With the constant exposure to contaminants, disease, infection, as well as radiation, this job gets a 59.3 on the unhealthiness scale.6. PodiatryAll those feet expose podiatrists to disease, infection, radiation, and contaminants on a daily basis. This job comes in at a score of 60.2.7. Veterinarians ( and Veterinary Techs and Assistants)Treating animals can be a dangerously unhealthy enterprise when you consider the top three risks are exposure to disease, infection, minor cuts, burns, and injuries, plus exposure to contaminants? 60.38. Anesthesiologists and Assistants, and Nurse AnesthesiologistsAnesthesiologists, like surgeons, are constantly at risk of exposure to disease, infection, contaminants, and radiation. This job scores a 62.3.9. Flight AttendantsNo, it’s not the risk of crashing. The top three health risks to flight attendants are the same old exposure to contaminants, disease, infections, and the minor cuts, burns, and injuries of other professions. The relatively high rate of these risks gives this job an overall unhealthiness score of 62.3.10. Dentists, Dental Surgeons, and AssistantsBy far the biggest health risk in the working world, with a whopping overall unhealthiness score of 65.4. Dental workers are exposed to contaminants, disease, infections, and al so spend an enormous amount of time sitting, which increases health risks considerably.What do you think- want to go another route?  If so, make sure to sign up and get matched with the latest job opportunity!

Comparación entre la visa K-3 y green card

Comparacià ³n entre la visa K-3 y green card Si eres un ciudadano americano y ests casado con un extranjero que se encuentra fuera de EEUU puedes reclamarlo con una K-3 o con una tarjeta de residencia,  ¿quà © es mejor? Si te has casado y no sabes cul es el camino ms rpido y conveniente para que tu esposo/a venga a los Estados Unidos a vivir contigo como residente permanente legal lee esta comparativa antes de decidir quà © hacer. Elementos comunes a la K-3 y a la solicitud de la tarjeta de residencia para un esposo mediante el formulario I-130 En ambos casos tà º, el ciudadano americano, tienes que enviar la solicitud al Servicio de Ciudadanà ­a e Inmigracià ³n (USCIS, por sus siglas en inglà ©s). Si la aprueba, contactar directamente con el consulado correspondiente.El consulado citar a tu esposo/a para una entrevista y ser el oficial consular el que decida si aprueba la solicitud de visa K-3 o de la tarjeta de residencia, segà ºn la peticià ³n que tà º le presentaste al USCIS. Quà © pasa si solicitas una K-3 para tu cà ³nyuge La K-3 una visa que permite al esposo/a de un ciudadano americano entrar en Estados Unidos. Una vez aquà ­ deber realizar un ajuste de estatus para conseguir la greencard.  A consecuencia de ello hay que dedicar unos seis meses a esta tramitacià ³n. Quà © pasa si solicitas una tarjeta de residencia Si en la entrevista el oficial consular aprueba la peticià ³n, entonces tu cà ³nyuge recibir una visa de inmigrante para entrar en Estados Unidos. Cuando llega a la frontera y le sellan el pasaporte se convierte en residente permanente legal. Y en unos meses recibir por correo ordinario la tarjeta de residencia. (pero residente es desde el momento en que entra a Estados Unidos).  ¿Cul es la ventaja y desventaja de la K-3 sobre la peticià ³n del permiso de residencia? Hubo un tiempo en el que las K-3 se tramitaban de una manera ms rpida y por eso habà ­a quien las preferà ­a para acortar el tiempo en el que los esposos permanecà ­an separados. Sin embargo,  hoy en dà ­a esto ya no es asà ­. El tiempo de demora de las tarjetas de residencia para los esposos de los ciudadanos que se encuentran en otro paà ­s varà ­a entre los seis meses y el aà ±o, en la mayorà ­a de los casos. Depende en gran medida de la oficina del USCIS que tramite la peticià ³n y del consulado en el que tiene lugar la entrevista. Otra desventaja de la K-3 que puede afectar a algunas parejas es que la entrevista consular ha de realizarse en el paà ­s en el que se celebrà ³ la boda (excepto si es Estados Unidos, en cuyo caso tendr lugar en el consulado del paà ­s en el que viva el novio extranjero). Por ejemplo, si una pareja donde la novia es de Estados Unidos y el novio de Colombia deciden casarse en Parà ­s durante un viaje romntico, tienen que saber que la entrevista para el visado no va a tener lugar en ningà ºn consulado colombiano, sino en uno francà ©s. Asà ­ que habrà ­a que viajar a otro paà ­s, con el consiguiente gasto.  ¿Cul es la ventaja de pedir directamente la tarjeta de residencia? Que el cà ³nyuge extranjero se convierte en residente nada ms pisar suelo de los Estados Unidos y ser procesado por un oficial de Inmigracià ³n en la aduana. No es necesario realizar un ajuste de estatus. Y como el tiempo de tramitacià ³n se ha reducido y se asemeja al de las visas K-3, realmente la opcià ³n ms ventajosa en la mayorà ­a de los casos es la de reclamar una tarjeta de residencia para el cà ³nyuge extranjero. A tener en cuenta Tanto en los casos de visas K-3 como de peticiones de tarjetas de residencia, la greencard ser condicional por dos aà ±os si los esposos llevan menos de dos aà ±os casados. Toma este test de respuestas mà ºltiples sobre la tarjeta de residencia.  ¡Te ayudar a evitar cometer errores! Documentos para realizar las peticiones En ambos casos necesitas rellenar la planilla (forma) I-130. Una vez que es aprobada por el USCIS (te lo notificar con un documento conocido como I-797), si deseas seguir el camino de la visa K-3 debers rellenar el formulario I-129F, incluir una copia del I-797 y enviarlo a la oficina de Dallas del USCIS.

Napoleon Bonaparte The Man behind the Soldier Essay

Napoleon Bonaparte The Man behind the Soldier - Essay Example On the other side of the spectrum, there are people who believed that Napoleon was too harsh, heartless, very rigid, and greedy which led to his eventual downfall. Up to this day, Napoleon Bonaparte, his conquests, and his personal life are still alive in society through books including his biography which are studied in schools, through discussions and forums in schools, and through analysis of the courses of events in his life. There is great scrutiny as to factors or influences which contributed to Napoleon's style of leadership or to how he ran his empire. There is a mix of factors that contribute to a person's system of actions, reactions, and initiatives. Employing certain styles or strategies in any activity does not only take into account the present situation or the present environment, it is composed of a combination of personality, life experiences including childhood and adolescence, and predispositions acquired from exposure to the activities and personalities of family members and friends. This paper aims to conduct a discourse on the factors and influences of Napoleon's personal life to the way he ran his empire or to his ruling style. It will first present an introduction, followed by Napoleon's youth and his education. The third part is Napoleon's Marriage and Family then synthesis of the paper will be reflected in the Conclusion. The paper will not expound on the French revolution or on the battles or conquests of Napoleon, but it will only touch on brief segments of history to show the qualities of Napoleon in the different stages of his life. Events relating to military transitions of power and the chronology of Napoleons rise to power will not be points of focus. Instead, fragments of Napoleon's life history will be presented. Napoleon's Youth and Education Napoleon Bonaparte was born in the year 1789 on the 5th of August. He was born in Corsica in a time when France has just defeated Corsica. After Corsica's defeat under France, Corsica rebels fled to the mountains where they continued with their fight. Napoleon's father, Carlo however readily showed his support to French rule. This angered Napoleon and resented his father for forsaking his Corsican heritage. It also created in him an aversion for the French people. Napoleon's mother, Letizia was a plain and tough woman. She was hard on her children and physically punished them in order to teach them discipline and sacrifice. There were even times when Napoleon was sent to bed without supper as punishment. His innate sense of discipline, propriety and punishment systems in the course of his reign as Emperor could very well be the influence of his mother who imposed stringent rules on Napoleon and his siblings. Carlo, Napoleon's father became a Corsican parliament representative where he saw grandeur of the French court. He was able to acquire a scholarship for Napoleon to study at Brienne which was a private academy in France. In 1778, nine year-old Napoleon who could barely speak French went to France for the first time. He had a

World History. The risk to the Middle East and the US of a nuclear Essay

World History. The risk to the Middle East and the US of a nuclear Islamic Iran - Essay Example Speculation based on past history since the 1948 Israeli independence and first Arab Israeli war. Without question, a nuclear armed Iran would have serious implications for the region. In an article by Sanger (2010) it was postulated that in the case of China a containment strategy was utilized (Not actively engaging in a nuclear war but deterring its dangerous moves). Ultimately, at the moment most Americans are more worried about a trillion-dollar debt rather than the nuclear arsenal that the East Asian nation posses. However the debate rages of the risks associated a containment strategy with Iran. Over the years Iran has seen a significant increase in its domestic energy demands, which places a significant strain on the amount of oil that can be used for export. Under this guise, the nation has suggested that it would like the capacity to generate electricity thought the use of nuclear power plants. Whilst this may seem like an innocent enough proposition it remains the case that this action could bring with it a nuclear armament. According to Fathi (2005) it is the case that the President of Iran, Mahmoud Ahmadinejad has stated at the annual anti-Israel demonstration that â€Å"Israel must be wiped off the map.†

Water Pollution in Los Angeles County Essay Example for Free

Water Pollution in Los Angeles County Essay Around 50% or 4. 5 million of the Los Angeles County residents are adults who are family-oriented professionals with middle to high income professional works (California Environmental Protection Agency). They usually rinse off their driveways for more than 200, 000 times in a month into the storm drains and for about 375, 000 times a month, throw cigarette butts on the ground (California Environmental Protection Agency). Additionally, around 1. 2 million adults are involved in environmental pollution through household chores and car washing (California Environmental Protection Agency). For every month, they usually neglected to recycle or properly dispose used motor oil and other car fluids for more than 124, 000 times. Also, on a monthly basis, for approximately 100, 000 times they spray pesticides on their yards and flush their driveways out into the storm drains for about 85,000 times for every month (California Environmental Protection Agency). Nonetheless, around 405, 000 young adults or nine percent of the populace used to dump their ashtrays for greater than 20, 000 times in the street in a month and accounted for 42% dumped ashtrays (California Environmental Protection Agency). They also throw litters from their cars for about 575,000 times and put trashes directly for greater than 125,000 times into the storm drains for every month (California Environmental Protection Agency). With these scenarios, it is foreseen that in the near future, the county has mountains of trashes and contaminated water resources. Pollution Sources The Environmental Protection Agency, EPA, reported that non-point sources pollution is a major cause of contamination of drinking water and adversely affected the wildlife and marine fishes (â€Å"Stormwater Pollution Basics†). Moreover, in 1992, State’s Water Quality Assessment reported that pollutants from non-point sources have ruined around two-thirds of bodies of water in California (â€Å"Water Resources† 8. 15-22). In order to mitigate these effects, the federal government issued legislation on industrial activities such as logging and mining to preserve and protect ecological resources. This step is intensively imposed through local support like by creating ordinances like on erosion control and zoning (â€Å"Stormwater Pollution Basics†). Pollutants from point sources can easily be tracked because they usually discharged from different establishments through pipes or sewage system (â€Å"Water Resources† 8. 15-24). The effective regulation of point-sources has brought improvement in the quality of water among the country’s seas, lakes, rivers, and streams (â€Å"Water Resources† 8. 15-24). On the other hand, non-point source pollutants, also called runoffs, are diffused. They probably transported through a medium from one community to another then accumulated in a particular place, hence, the term runoff. Thus, the non-point sources are much given priority in Clean Water Act of 1972 (â€Å"Water Resources† 8. 15-24). The contamination of groundwater in Southern California region is a consequence of poor land and water management practices (â€Å"Water Resources† 8. 15-28). Agricultural chemicals like pesticides and fertilizers applied on farms seep into the ground while leakage on storage and septic tanks in the same manner contaminate the water table (Adams 5-6). Also, urban runoffs which include dissolved chemicals and suspended particles contribute largely on water quality degradation (â€Å"Water Resources† 8. 15-28). These runoff pollutants include sediments, nutrients, oil spill, metals, pesticides, insecticides, fertilizers, and floatables (Adams 5-6). Limited Water Resources As the world population continuously increases so as the demand for potable water (â€Å"Guidelines for Water Reuse† 3). The increase of residential communities and industrial development in rural areas not only increased the demand for water use but also elevated wastewater discharges (Asano, Burton, Leverenz, Tsuchihashi, Tchobanoglous 19). As a consequence, great number of communities around the world has limited water supply that necessitated for the conservation and reuse of water (â€Å"Guidelines for Water Reuse† 3). Based on the average regional consumptive use, major regions of the United States are consuming water greater than the existing water resources (Asano, Burton, Leverenz, Tsuchihashi, Tchobanoglous 20). While some regions are dependent on ground water, other areas are utilizing waters from rivers, lakes, and streams (Asano, Burton, Leverenz, Tsuchihashi, Tchobanoglous 20). Water reuse requires efficient wastewater reclamation and treatment. Majority of water reuse projects can only reclaim water for nonpotable use such as for irrigation and industrial purposes (Asano, Burton, Leverenz, Tsuchihashi, Tchobanoglous 19). Although water reclamation and reuse has great advantages in conserving water, wastewater treatment for water to yield potable water entails costly treatment plants (Asano, Burton, Leverenz, Tsuchihashi, Tchobanoglous 31). Further, government or other institutional priorities may give additional burden in budget allocation for such projects (Asano, Burton, Leverenz, Tsuchihashi, Tchobanoglous 31). On the other hand, the industrial sectors are mandated by the government to secure for an efficient wastewater pretreatment facilities and management (â€Å"Guidelines for Water Reuse† 4). In this way, the harm of wastewater discharges on the environment is alleviated. Water Pollution Regulation The Federal Water Pollution Control Act of 1972, now called as Clean Water Act, was amended to expand its control in the regulation of wastewater discharges from the industries through the issuance of National Pollutant Discharge Elimination System, NPDES permit (â€Å"Hydrology and Water Quality† 6). It was again amended in 1987 to include the regulations on storm water discharges through industrial and municipal facilities under the NPDES program (â€Å"Hydrology and Water Quality† 6). As a result, NPDES permit is also mandated for Municipal Separate Storm Sewer System effluents. Each state is required by the Clean Water Act to set water standards for local bodies of water in the approval of the EPA (â€Å"Hydrology and Water Quality† 6). The criteria for water quality standards must be developed with respect to water use such as for agricultural purposes and wildlife habitat (â€Å"Hydrology and Water Quality† 6). This include maximum and minimum allowable level for both dissolved and suspended particles like heavy metals, nutrients, dirt, and bacteria. Nevertheless, the EPA regional offices have specified standards for water quality through California Toxics Rule (â€Å"Hydrology and Water Quality† 6). Also, the section 303 (d) of the Clean Water Act mandated the identification of impaired bodies of water (â€Å"Hydrology and Water Quality† 6). Once identified, the Total Maximum Daily Load, TMDL, should be set for each pollutant present. Then, future wastewater discharges will be assessed based on these criteria to minimize pollutant increase (â€Å"Hydrology and Water Quality† 6). The provisions of the Clean Water Act are the bases of water-quality controls and restrictions for wastewater discharges to rivers and lakes. This was made possible by amending the content of 1972 Federal Water Pollution Control Act that was enriched in 1977 (â€Å"Coastal Water Quality and Urban Runoff in Orange County† 10). Meanwhile, in June 1994, the revised Water Quality Control Plan of Los Angeles was adopted by the California Regional Water Quality Control Board. This encompassed agricultural, municipal, and industrial water services (â€Å"Coastal Water Quality and Urban Runoff in Orange County† 5). Presently, Lost Angeles County is maintaining about 1, 000 acres watersheds through their regional and subregional facilities (â€Å"Hydrology and Water Quality† 5). Indeed, their facilities are designed to withstand a hundred year frequency storms (â€Å"Hydrology and Water Quality† 5). In addition, local facilities maintained by the local district are also available to protect less than 640 acres watersheds (â€Å"Hydrology and Water Quality† 6). Conclusion The different bodies of water and even ground water of the Southern California are continuously degraded by human activities (â€Å"Water Resources† 8. 15-25). Agricultural chemicals like fertilizers and pesticides may infiltrate and contaminate the ground water. Meanwhile, the excessive pumping of water from the water table may result to incursion of seawater into the ground water (â€Å"Water Resources† 8. 15-25). Every water management and planning project needs active participation of the local citizens in order to create an efficient and sustainable working model (Asano, Burton, Leverenz, Tsuchihashi, Tchobanoglous 31). The participation of the local citizens can be promoted through environmental education campaign on prevention and conservation of resources. In connection with this, the Los Angeles County residents are generally concerned with water pollution however, are presently engaged in polluting activities (California Environmental Protection Agency). On the positive side, they are very willing to actively participate in any anti-pollution projects (California Environmental Protection Agency). Since water pollution is caused primarily of human activities, it is only through active involvement of every citizen in governmental programs, that the goals for pollution abatement can be effectively attained. In this connection, EPA encouraged private citizens to: properly dispose garbage and litters thereby avoiding drain clogs and the runoff of these pollutants to bodies of water; sparingly use household and garden chemicals; maintain plants and ground covers to prevent erosion; support local government officials in environmental projects; and use environment friendly home products (â€Å"Stormwater Pollution Basics†). Works Cited Adams, Gregory. Identifying and Controlling Municipal Wastewater Odor Phase II: Impacts of Inplant Parameters on Biosolids Odor Quality Werf Report Treatment Processes.London: IWA Publishing, 2004. Asano, Takashi, Burton, Franklin L. , Leverenz, Harold L. , Tsuchihashi, Ryujiro, and Tchobanoglous, George. Water Reuse: Issues, Technologies, and Applications. USA: McGraw-Hill Professional, 2007 California Environmental Protection Agency. â€Å"Erase the Waste. † May 1997. State Water Resources Control Board, Office of Public Affairs. 12 December 2008 http://www. swrcb. ca. gov/erasethewaste/docs/campaignprofiles. pdf â€Å"Coastal Water Quality and Urban Runoff in Orange Country. † n. d. Department of Public Works. 12 December 2008 http://www. ocwatersheds. com/brochures/Coastal%20Water%20Quality%20etc%206-15-99. pdf. Guidelines For Water Reuse. U. S. Environmental Protection Agency. Washington D. C. : Camp Dresser McKee, Inc. 2004. Hydrology and Water Quality. Draft Environmental Impact Report. Los Angeles: LSA Associates, Inc. 2008. â€Å"Stormwater Pollution Basics. † n. d. Department of Public Works, Los Angeles County. 12 December 2008 http://dpw. lacounty. gov/PRG/StormWater/Page_36. cfm. Water Resources. Southern California Association of Governments Draft 2008 RTP PEIR, January 2008.

Computer Crimes Essay -- Security

Computer Crimes Computer crimes are a major issue in the world today. They are taken place in people’s home, office, and in lots of places. A person should be very cautious about the type of personal information that they enter on there someone else’s computer as well as there own. These things could come back to haunt you in the future. Criminal activity where a computer or network is the source, target, place or tool of a crime is what we call computer crime. Some other terms for computer crime are cybercime, e-crime, hi-tech crime, and electronic crime. None of these categories are exclusive and many activities can be characterized as falling in one or more category. Even though it states that the computer crime is when something takes place when the computer or network is a necessary part of the crime, there are some terms that are used to include traditional crimes. Some of the traditional crimes are fraud, theft, blackmail, forgery, and embezzlement when the computers or networks are used to facilitate the illicit activity. There are a lot of different criminal activities that can be considered computer crime. Some examples of these activities are misuse of devices, forgery (theft id), electronic fraud, illegal access (unauthorized access), Trojan horses, cyberterrorism, email abuse/harassment, and data interference (unauthorized damaging, deletion, deterioration, alteration or suppression of computer data) are just a few. Forgery is a computer crime that can be perpetrated using the hardware components of the computer without the usage of the internet. For example, using Microsoft Word to type my signature when I did not actually right it and neither did you but it is still a computer crime that you committed. A Trojan... ...laint center, dubbed IC3, compiles its figures by drawing on the flood of complaints pouring into U.S. law enforcement and regulatory agencies. Results show that the most reported crime was Internet auction fraud which ranked 45 percent of all complaings. Another big percentage of complaints was non delivery of merchandise or payment which had a big 19 percent. Computer crimes are definitely on the rise. They are something that everyone who owns or even works on a computer should be careful of. There are a lot of crooked people out here in this world and everyone should take caution. You should also take caution when entering personal information on any computer. References: http://en.wikipedia.org/wiki/Computer_crime http://www.fsu.edu/~crimdo/TA/hao/computercrime2.htm http://www.usnews.com/usnews/news/badguys/070416/top_10_internet_crimes_of_2006.htm

African American Literatury Essay

African-American literature can be defined as writings by people of African descent living in the United States of America. The African-American literary tradition began with the oral culture long before any of the materials in it were written on. Throughout their American history, African-Americans have used the oral culture as a natural part of black expressive culture. They are very powerful voices that give fuller meanings to words on a page. The America South is an important landscape in African-American literature. The South was a primary port of entry for slaving vessels. Most black slaves remained in the Southern states. The South was an important place for the African-American literature because the South was served as the site of hope and change for the black slaves but there were also horrors. The majority of African captives entered the New World from the Southern ports and remained in the Southern states. They relied heavily on the African cultural heritage and belief systems familiar to them. During their 300 years of slavery and servitude, black slaves and their descendants developed a complex relationship with the South. Amiri Baraka concluded that the South is a part of the scene of the crime, a land that is about the site of hope and the scene of the crime. For many African Americans, the South serves as the site of hope and change. The South has given birth to many African-American cultural practices, such as literature. This is the spiritual and ancestral home for African Americans and plays a dominant role in African-American literature. Before the American Civil War, African-American literature primarily focused on the issue of slavery, as indicated by the subgenre of slave narratives The most noted authors were all incited and inspired by the goings on in the south. Frederick Douglass was one of the most important African-American authors from the literary landscape in the South. He chronicled his life from bondage to freedom in his Narrative of the Life of Frederick Douglass, an American Slave, Written by Himself (1845), which helped the American public to know the truth about the institution of slavery and dismiss the myth that slaves were happy and treated well. He said, the South was not only a notorious site of slavery, it was also a landscape of racial terror and widespread violence. The biggest crime the South ever committed is the institution and perpetuation of slavery. But the Southern landscape is more than just the â€Å"scene of the crime† in African-American literature. It has multiple personalities that demand multiple treatments. Many 20th-century African-American writers, whether born and raised in the South or not, have used the southern landscape in their works to explore the complex relationships African-American communities have with the South. In her poem â€Å"Southern Song,† Margaret Walker (1915 – 1998) sings a praise song to the southern suns and southern land despite the â€Å"mobs† and â€Å"a nightmare full of oil and flame. † Southern Song I want my body bathed again by southern suns, my soul reclaimed again from southern land. I want to rest again in southern fields, in grass and hay and clover bloom; to lay my hand again upon the clay baked by a southern sun, to touch the rain-soaked earth and smell the smell of soil. I want my rest unbroken in the fields of southern earth; freedom to watch the corn wave silver in the sun and mark the splashing of a brook, a pond with ducks and frogs and count the clouds. I want no mobs to wrench me from my southern rest; no forms to take me in the night and burn my shack and make for me a nightmare full of oil and flame. I want my careless song to strike no minor key; no fiend to stand between my body’s soutnern song–the fusion of the South, my body’s song and me. Margaret Walker’s poem characterizes the complex literary representations of the South in a great deal of African-American literature, for the speaker at once basks in the beauty of her homeland (â€Å"I want my body bathed again by southern suns†). Yet at the same time experiences a homecoming complicated by the threat of Southern violence (â€Å"I want no mobs to wrench me from my southern rest†). The theme of the southern home and its layered history is a prevalent one throughout the tradition of African-American literature. In conclusion, 90 percent of African-Americans lived in the South, it is no wonder that this landscape has taken on a great deal of cultural and historical significance. Literature from the South is complex and often absurd, as the region emerges repeatedly as a site of home.

Appendicitis

In the position of the appendix, age of the patient, and degree of inflammation make the clinical presentation of appendicitis notoriously inconsistent. Statistics report that 1 of 5 cases of appendicitis is misdiagnosed; however, a normal appendix is found In 15-40% of patients who have an emergency appendectomy. Niwa et al reported an Interesting case of a young woman with recurrent pain In who was referred for appendicitis, treated with antibiotics, and was found to have an ppendiceal diverticulitis associated with a rare pelvic pseudocyst at laparotomy after 12 months. 15] Her condition was probably due to diverticular perforation of the pseudocyst_ Symptoms The classic history of anorexia and perlumblllcal pain followed by nausea, right lower quadrant (RLQ) pain, and vomiting occurs in only 50% of cases. Nausea is present in 61-92% of patients; anorexia is present in 74-78% of patients. Neither finding is statistically different from findings in patients who present to the emerg ency epartment with other etiologies of abdominal pain. In addition, when vomiting occurs, it nearly always follows the onset of pain.Vomiting that precedes pain Is suggestive of Intestinal obstruction, and the diagnosis of appendicitis should be reconsidered. Diarrhea or constipation Is noted In as many as of patients and should not be used to discard the possibility of appendicitis. The most common symptom of appendicitis is abdominal pain. Typically, symptoms begin as periumbilical or epigastric pain migrating to the right lower quadrant (RLQ) f the abdomen. This pain migration is the most discriminating feature of the patient's history, with a sensitivity and specificity of approximately 80%, a positive Ilkellhood ratio of 3. 8, and a negative likelihood ratio of 0. 5. [3] Patients usually Ile down, flex their hips, and draw their knees up to reduce movements and to avoid worsening their pain. Later, a worsening progressive pain along with vomiting, nausea, and anorexia are desc ribed by the patient. usually. a fever is not present at this stage. The duration of symptoms Is less than 48 hours In approximately 80% of adults but tends to be longer In elderly persons and In those with perforation.Approximately 2% of patients report duration of pain in excess of 2 weeks. A history of similar pain is reported in as many as 23% of cases, but this history of similar pain, in and of itself, should not be used to rule out the possibility of appendicitis. In addition to recording the history of the abdominal pain, obtain a complete summary of the recent personal history surrounding gastroenterologic, genitourinary, nd pneumologlc conditions, as well as consider gynecologic history In female patients.An inflamed appendix near the urinary bladder or ureter can cause Irrltatlve v0101ng symptoms ana nematurla or pyurla. cystltls In male patlents Is rare in the absence of instrumentation. Consider the possibility of an inflamed pelvic appendix in male patients with appare nt cystitis. Also consider the possibility of appendicitis in pediatric or adult patients who present with acute urinary retention.

Descartes and Our Existence

Descartes and Our Existence Rene Descartes was driven in the adventure of philosophy meditation and other philosophy related works such as the popularly known literary scriptures in the bible. The holy bible equipped his mind with several facts that would soon lead him to propose the first postulates pertaining to meditation of the first philosophy. He was encouraged to possess a thought that all that is visible or audible are perceptible in any other manner that is brought into existence through us (Descartes, 1996).Advertising We will write a custom essay sample on Descartes and Our Existence specifically for you for only $16.05 $11/page Learn More The third chapter of the Wisdom of Solomon and the first chapter of the book of Romans were Descartes specific sources of inspiration. Romans one says, â€Å"that which may be known of God manifests is manifest in them.† It is also claimed that â€Å"where it is said how they are not to be excused for if their understanding was so great that they could discern the world and the creatures, why did they not find the Lord thereof?† These two scriptures led Rene Descartes into proposing the very first arguments of meditation in philosophy (Descartes, 1996). In his first meditation method, named meditation one, Rene Descartes tries to disapprove his earlier thoughts pertaining the human being and nature at large. He claims that, there is no clear standard and unanimously agreed distinction between right and wrong, good and bad, true and false and so on. The state of something being either originates from within us. Rene further argues that we are able to argue in favor or against a logical state depending on whether or not we can see concrete reason in favor or otherwise. This means that, logic is not as fixed as we thought and whatever we see, hear or feel is brought into existence by our own thought. We can decide to make ourselves naked, dressed, poor or rich by simply bringing them into existence. Medita tion two tries to outline the effects of meditation one. It claims that after having learnt of our earliest perceptions as false and that we have the power to manipulate logic by making the truth or false out of anything the way we want. There is a tendency of us trying to play wise that we can not be cheated and in the process disqualifying everything and negating the existence of everything else as well (Descartes, 1996). Does anything exist at all then? We then find ourselves in the middle of not knowing anything about the universe and curiously asking ourselves if at all there is a supernatural being that can help us understand whatever exists. This is another problem, since we have to create the supernatural being that we are so much in need of creating.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More What then are we? This is one question that meditation two tries to answer. It is ce rtainly a big challenge to meditation one, since if anything in existence is purely our imagination then this could mean that we bring each other into existence and hence we do not exist in reality. The mind is therefore described as the most real part of us and could be the part of us that is in actual existence. Thus, thought becomes the act of bringing things and activities into physical existence as defined by Rene Descartes’s arguments in the meditation of first philosophy (Descartes, 1996). Work Cited Descartes, Rene. Meditations on First Philosophy: With Selections from the Objections  and Replies. Ed. Cottingham, John. Cambridge: Cambridge University Press, 1996.

Beyond the Scenery

The summer sun beamed down, making the bright daisies sparkle and shimmer like tiny stars. My hand grazed the familiar sunset pink journal, gliding over the faded rough edges. My big muddy brown eyes gazed at the sky filled with white puffy clouds. Gusts of wind blew throughout the park, dandelion puffs flying throughout the sky. Crystal waters stained the ground as a family of geese softly swam atop. The water was a clear blue, matching the shade of my mother’s eyes. With every splash, the baby geese would come closer together. The mother goose led them to still water, making sure her children would be alright, reminding me of my own mother. My mom would pick me up, and smile at my face full of innocence. I would be wearing a beautiful gown, and end up getting it covered in birthday cake. I would dance around the room, my older sister and brother running about. Then my mother would say, â€Å"You can do whatever you want to do, my baby girl.† She handed me a notebook that day, and ever since, I’ve never stopped writing. Soon, The flashback blurred, my mind slowly returning to the park. My eyes drifted away from the pond, looking up at the oddly shaped clouds. A giraffe-shaped and an elephant-shaped cloud flew across the sky, bringing me back to when I was only 12 years old. â€Å"Let’s build a fort!† I shouted, sitting up off the grassy floor. My friends looked up at me, their eyes sparkling as if I had ignited some sort of firework. Right away, we all started getting to work. I rolled up my sleeves, my sturdy overalls warm for the cold journey ahead. My fingers became sappy as I collected fallen branches and leaves. Autumn had taken a toll on the trees leaving the sky an odd mix of purple and blue with streaks of silver. I pulled out my notebook, scribbling down our blueprints. One hour later, my plan had worked! Our fort stood tall, shining bright during the cold fall. All my friends giggled as we laid down in our fort gazing at the clouds through the cracks of our tiny roof. Suddenly, my mind drifted back to reality once more. My body lurched forward, standing up and stretching. I looked around for another cloud, but ended up staring off at the many trees around me. The sun began to set, the trees at a silent standstill. Small children climbed up the trunks, the leaves a bright shade of green, matching the grass below. I sat back down, noticing the sapling beside me. It had a short brown stem adorned with a green top, it still had a lot of growing to do, just like me. I want to learn more. I want to travel more, to places like Italy and France. I could write about all of the places I see and work it into my fiction and fantasy. I want to have my novels inspire others to life lives of adventure. I want to write poems about oddly shaped clouds. I want to host a party where everyone just plays silly board games. I want to write literature where people feel my own characters’ emotions. I want to grow. A smile found it’s way to my face, my hand reaching out for my pink notebook. This notebook has been with me for a long time, it’s filled to the brim with stories and ideas. The smell of ink wafted through my nose, a sense of reli ef washing over me as one last gust of wind blew throughout the humble scenery.

Repeat Purchases, High and Low Involvement, Organizational Purchasing Assignment

Repeat Purchases, High and Low Involvement, Organizational Purchasing and Consumer Satisfaction - Assignment Example Under business theory, there is always the threat of substitutes in a market, which means that other competing companies will often develop innovations that are similar to an existing product. One can take into consideration a technology brand such as a CD player. Substitute products in the market for this product include mobile smart phones that can sustain music selections or even Apple iPod. If the marketer is unable to get repeat purchases, then there is always the risk of defection to competing substitute products that will, over time, erode profitability. Additionally, establishment of brand loyalty is very important not only to ensure revenues from customer sales but also to outperform competition with similar product offerings and ensure that the life cycle of the product can be sustained. Under the product life cycle model, products move through an introductory stage, a growth stage, a maturity stage and a decline stage depending on how long the marketer can sustain demand f or this product. When a product reaches the decline stage, as consumers no longer demand the product in high volumes, cash management and inventory control become a major strategic problem (Dooley, 2005). By being able to promote a desire to make repeat purchases, it has the ability to extend the life cycle of the product which gives the business opportunities to avoid restructuring its operations and marketing strategies, which can be very costly to the organization. Marketers can prompt repeat purchases in several ways. First, they can use psychographic segmentation and targeting strategies to create long-term connections with the consumer lifestyle, attitudes and behaviors. Some products are not easily differentiated because they have benefits and functions similar to other competing products. Therefore, they use positioning strategies to emphasize one unique characteristic that is different from competing products to let consumers know how the product can enhance their lives, su ch as focusing on premium ingredients in a food product. If the marketer illustrates to the consumer that its product has long-term benefits to enhance the lifestyle and it is promoted more effectively than competing products, there is a much greater chance that the consumer demand for the product will be sustained. For example, some companies will use celebrity endorsements as a means of promoting more interest in a product, using credible and attractive role models that fit the lifestyle characteristics of the target market. Under social learning theory in psychology, celebrity endorsements often promote repeat purchases when such lifestyle connections have been made (Pornpitakpan, 2003). High Involvement and Low Involvement Buying candy from the supermarket in the convenience section near the register represents very low involvement purchase decision-making. When making this decision, there was very little thought about what would be an appropriate product due to two specific fac tors. First, the time frame allowed while the checkout clerk is ringing up the product is very short and therefore, in order to get the product to the register in the allotted amount of time, a rapid decision must be made. Secondly, whether the buyer was hungry or not determines the size, flavor and ultimate choice of the candy product. A fast decision based on fast nutrition needs determines the volume of time selecting the product. A high involvement decision includes shopping for a new flat screen television set. I wanted to have specific features, resolution and was very focused on price as decision-making criteria in this high involvement purchase. During this decision-making process, I compared prices

Decisionmaking behavior of the president during a major international Essay

Decisionmaking behavior of the president during a major international or domestic crisis - Essay Example For a time, the airline industry encountered severe economic difficulties. Analysis – Reagan’s decision may be due to his strong work ethics that he developed as a result of his childhood experiences. It was marked by poverty, an alcoholic father and a long-suffering, â€Å"do-gooder† mother. Despite said hardship, Reagan maintained an optimistic outlook that often defied the reality around him. He believed of hardship and that hard work will help people improve their economic standing. When the air controllers refused to abide his bidding, he might have thought of the consequence that time was wasted and that many under privilege would grab the chance to work for the government. Specially, since the time was marked with high unemployment rate. Another thought that must be considered was that his decision was not actually his idea. It could be influenced by his advisers and staff. For one thing known about President Reagan, he is constantly in conference with his government officials. It is good though that he was firm with his decision because it manifested strength as being the leader of the U.S. During the term of President Reagan, the country was in deep recession. To describe the U.S. economy, it was marked with peaked energy prices, high inflation rate and high rate of unemployment. Reagan entered his term with clear goals to change the existing system. From liberal social policy, Reagan wanted to reduce both the size and role of government in the country.1 His domestic policy agenda was concentrated on cutting taxes, balancing the budget, withdrawing support for social welfare programs, and returning powers to state government. He believed that if these can be done by the U.S., the federal government will be able to save billions of dollars and stimulate the economy at the same time.2 He then supported the Reaganomics which was the most ambitious reform effort of the Reagan government since the New

Project Manager to develop a project plan for 4. A fund raising event Assignment

Project Manager to develop a project plan for 4. A fund raising event in Singapore for a charity organization - Assignment Example The scope of this project is to raise funds to these charity organizations. So far we have raised a total of five hundred thousand US dollars ant the estimated cost of constructing the accommodation house is one million US dollar. The money comes from grants from the governments and organizations small business and individuals (Murthy & Mohle, 2001, pp. 123-189). Moreover, public members contributes funds via reaching out to the individual members of the public either through house to house visits; soliciting in streets; an appeal made through the telephone or the media such as the Internet and newspapers; appeal letters by post; or approaching potential donors with a formal proposal. Fundraising have organized within community places. The technical requirements for this project includes expertise in building and construction , quantity surveyors, financial professional accountants who will give how these funds are going to be used. Fundraising will entail putting up a complete accommodation house with associated furniture, beddings but excluding provision of services by the mother organization. For fund-raising appeal to door-to-door assortment or lobbying within the public homes, and Street Gathering Permit ought to be attained from corresponding Police (Murthy & Mohle, 2001, pp. 123-189). A license is never required if it is a private collection that is confined to friends or relatives, appeals made through the telephone or the media such as the Internet and newspapers, appeal letters by post or approaching individual donors. There exist particular permits an individual ought to apply for the pertinent organizations in case an individual is undertaking a fund collection event within the public premises. For any assembly comprising five individuals or more within any public premise to broadcast a basis and campaign, a manager require to apply for the permit from the Singapore

Bang Olufson Marketing Analysis

Bang Olufson Marketing Analysis The aim of this report is to critically assess the marketing strategies of Bang Olufsen considering their business in United Kingdom. It comments on the B2B and B2C products in brief. The report comments on the following: The macro business environment Organisations Marketing Mix Organisations segmentation, targeting and positioning strategies. Based on the findings and observations, some recommendations are put forth at the end of the report. Company Background Bang Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Founded in 1925, by Peter Bang  and  Svend Olufsen in Struer, Denmark, Bang Olufsen a/s is world renowned for its distinctive range of quality audio, video and multimedia products that represent their vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. Bang Olufsen employs over 2,550 staff members and had a turnover of DKK 4,092 million (EUR 5486 million) in the 2007/2008 financial year. (Bang Olufsen) The Macro Business Environment Most of the BO products are manufactured in Denmark. Considering the business in UK, it has to understand the political, economic, socio-cultural and technological environment in UK. Since Denmark and UK are the members of European Union (EU), there are some advantages for the organisation. Political The European Union (EU) allows the free movement of goods and services between almost 500 million consumers in 27 EU member states. Due to this, import duty is not payable on goods sourced from Denmark, being one of the EU member states. (Business Link UK) There could be changes in the VAT and service taxation policies with the formation of new government. Economic The economic crisis and recession had affected the business of BO as people and businesses are more likely to hold on to their cash and not to spend it on high priced consumer goods. Due to the fall in share prices and real estate markets, the consumers of the high end products, like BO, will be less likely to spend as earlier. Another economic factor faced by the BO is currency exchange rates. As large part of the products produced in Denmark and with the Danish Krone (DKK) pegged to Euro, devaluation of GBP to the Euro has affected sales in UK which is one of the largest markets of the company. Socio-cultural BO has adopted the philosophy of Danish Design, which is renowned for its high class design and quality. The products of this class are considered as status symbols and products of pride. Technological Competitors like Bose, Loewe who are also known for their design, quality with the high prices are coming up with new products with the same functionalities as BO with equal or slightly lower prices. Due to the advancements in the technology, components are getting cheaper which may help companies like Sony, Samsung etc. with range of products in various qualities, targeting customers spanning across price conscious segments to quality focused segments. Legal The company has to ensure the protection of the trademarks of the brand. The logos and other trademarks should be registered in UK. The company should ensure that there are no patent infringements. Environmental Develop and produce products under circumstances that comply with the demands of the standards ISO 14001 and OHSAS 18001.  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Bang Olufsen as an environmentally responsible company desires to create sustainable products. The considerations involved in the operation, design, and longevity of the products must be in mutual balance with the environmental impact of production. (Environment, Bang Olufsen) The Marketing Mix The marketing mix is a combination of the Four Ps Product, Price, Place and Promotion all used to together to meet the customer needs. To create the right marketing mix, businesses have to meet the following conditions: The product has to have the right features for example, it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output (The Times 100). Product Bang Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Classification of Product Speciality products have unique characteristics that are important to buyers at any price. BO products are classified speciality product. BO products are made to fit in at a place where people feel at home. BO products are designed with the philosophy that they should provide: Unique experiences Relaxation Comfort and stability Uncomplicated solutions make life easy Tranquillity and longevity Consumers are ready to pay premium prices for all the above characteristics. Product Mixes, Lines and Items BO product mix comprises of several product lines such as audio, video etc. The company has a diverse product portfolio. The product range today consists of acoustic, audio, video, plasma, telecom, gift items/accessories, as well as the business areas Automotive and Enterprise. The portfolio has more than 50 individual products, many of which are designed and manufactured as per the customer desires. (The Beoworld) Product Line BO has various products in each line, e.g. their audio product line has offerings as BeoSound 8, BeoSound 5, BeoSound 9000, BeoSound 3200 etc. They all belong to the same product class high-end audio systems. (Audio, Bang Olufsen) Four Dimensions of Product Mix: The four dimensions of BOs product mix are as follows: Width: various product lines such as acoustic, audio, video, plasma, telecom etc. Depth: on an average, in each product line 6-8 items are offered Length: video line of the BO offers various dimensions of TV (e.g. BeoVision 7 comes in 3 different dimension viz., 50, 40 and 32) Consistency: all the products lines closely related in end use as all the products fall under similar set of products (i.e. high-end consumer appliances) (Adopted from Bang Olufsen) New Product Development The four product-mix dimensions permit the company to expand its business in four ways. It can add new product lines, thus widening its product mix. It can lengthen each product line. It can add more product variants to each product and deepen its product mix. Finally, a company can pursue more product-line consistency. (Kotler, 381) Line Stretching and Filling The company usually adds the items in the current product lines stretching it both-ways to some extent by adding lower as well as higher price products. It also fills the lines by releasing the products in same line with different versions e.g. a new 50 TV was launched in the video line. BO markets its products in a manner that opens up more than one product from the product portfolio. E.g. the home integration line which consists of remote controls designed to control all of the other lines in just one remote control. In addition all products carry the same type of design and thus fit together aesthetically. Product management Great design, mixed with robust technology, allows it to charge obscene sums to well-heeled consumers who want to buy originality and quality from an exclusive brand. Competing on price and product variety would be a dangerous game. The company is a pipsqueak in a consumer-electronics world dominated by giants such as Sony, Samsung, and Royal Philips Electronics. Like Apple, it brings out very few products a year. In fiscal 2007 it released just 10 new models. But unlike Apple, BO keeps its handful of products on the market for up to a decade or longer without abandoning them for new models or cutting their prices. (Jay Greene, 2007) Product Features/benefits BO products are made to fit in at a place where people feel at home. Products are also designed to be serviced and are expected to have a long life span. BO will actively support products for 10 years following its discontinuation and often longer. The design itself carries a price tag as does the exclusive image. Branding BO regards itself as the only company currently bridging the gap between design and consumer electronics. (Hansen and Nielsen, 2008) The philosophy is: creating audio concepts that combine brilliantly authentic sound quality, simple yet surprising design and a touch of magic. So that living with it becomes a special pleasure. (Bang Olufsen Design Philosophy, Beoworld, 2010) The gear should look smart, but technical performance should be outstanding. Designers and technicians work together in close collaboration from the very start of a new product. (Bang Olufsen Design Philosophy, Beoworld, 2010) After sales service Every Bang Olufsen customer is offered customised installation of products and link systems on delivery. Bang Olufsen provides the guidance and advice needed to ensure that the customer gets the full benefit of the new products from day one. (Installation, Bang Olufsen, 2010) The BO products offer performance and pleasure beyond expectations, so does the BOs International Guarantee. The Bang Olufsen product is guaranteed against all defects in workmanship and materials for three years. (International Guarantee, Bang Olufsen, 2010) Price Bang Olufsen: for those who discuss design and quality before price. (Who are Bang Olufsen customers?, Beoworld, 2010). BO follows the Image Enhancement Pricing objective because BO products are seen as lifestyle products. BO products are always highly priced as the company delivers the quality, elegance, design, status quo equivalent of the price. (Solomon et. al., 2009) (Hansen and Nielsen, 2008) Quality Bang Olufsen products are designed to be not only aesthetically pleasing but also essentially functional and easy to use. The expectations raised by a strikingly individual appearance must be completely fulfilled in terms of high quality performance in all areas when the system is switched on. Therefore, excellence in providing the consumer with the highest pleasure in both ownership and use rests on high quality as the common denominator of all activities and competence areas. (Competences, Bang Olufsen, 2010) Place Bang Olufsen products are sold by over 1.200 dealers in more than 100 countries in an extensive network of retail stores. Approximately 65% of these stores are B1-stores, which exclusively sell Bang Olufsen products. The B1 stores account for 81% of the total turnover. (About us, Bang Olufsen, 2010) (Bang Olufsen (2010) Annual Report 2009-10, p24) Bang Olufsen products sold with the premium and luxury cars such as Aston Martin, Mercedes AMG and Audi A8 to name a few. Considering the huge costs involved in the luxury yacht market, it is amazing how little customers spend on their on-board entertainment systems, and how little consideration they give to the total entertainment experience, often buying a pre-defined package; says Torben Ballegaard Sà ¸rensen, CEO, Bang Olufsen. (Ecoustics, 2005) Along with premium cars, BO also offers entertainment systems in the luxury yacht market. Promotion Pull Promotion In order to promote their products and utilize their existing distribution channels (exclusive BO stores), BO needs to address their product turnover life cycles and provide newer and improved products to their stores. In attempt to meet the customers demand for high quality, unusual design and up-to-date technology, BO needs to approach innovation and creation uniquely. This is where Idealab enters into the picture. It is BOs hope that this new, innovative approach to product design, development, production and sales will be their keys to answer this dilemma. Marketing Strategy: Segmentation, Targeting and Positioning Segmentation Demographic This segmentation categorises market based on age, gender, family structure, income and social class, race and ethnicity and geography. BO customers can be divided into four categories. First category is of people who are young and well qualified, who have very few commitments, have large disposable income and are eager to fulfil their dreams. The next category is of younger people who have just started a family, money is tighter and hence purchases are made only after careful consideration. The third category is of the ones who have it all, children are grown-up, despite of some possible financial obligations, the family still has surplus income and are looking for luxuries as second homes, exotic holidays or may be BO equipment. As per Jan Dalskov from Market Intelligence, most BO customers fall into this category. The last category, Grey gold, whose children have left home, have money to burn and can think of buying BO products for the sake of change or due to the external influences. (Who are Bang Olufsen customers?, Beoworld, 2007) Psychographic Unlike other mass producers of electronics, BO makes a few select products for the clearly defined few. Its therefore: broad appeal versus individual needs! (Who are Bang Olufsen customers?, Beoworld, 2007). Behavioural This segmentation slices consumers on the basis of how they act towards, feel about or use a product (Solomon, Marshall, Stuart, Barnes, Mitchell, 220-21). BO products are often seen as Life-Style products. As the slogan says, BO products are for those who discuss design and quality before price. (The history, Bang Olufsen, 2010) Targeting Differentiated Targeting BO uses a differentiated targeting strategy. It focuses on design and quality over price. As a result of this they charge premium prices to customers to recover the higher designing and production costs. Differentiation is about justifying premium prices to prefer the product over other, less differentiated products. Due to this BO products are positioned as High Price = High Quality. Positioning BO products are very elegant in design to justify the higher price. Price Design BO Sony Samsung BO products deliver best quality as compared other mass production electronics giants. As they describe It will never skip a beat. (BeoSound 2, Bang Olufsen, 2010) Price Quality BO Sony Samsung BO products are available in many of the luxurious 5-star hotels, high-end cars such as Aston Martin, Mercedes SLS AMG S-Class. As Carsten Sander (Senior Director Scandinavia and Baltic) says that people normally have to decide between taking a vacation to some exotic place abroad, renovating their homes, upgrading their car etc. or buying one or more BO products. (Hansen and Nielsen, 2008) Price Status Symbol BO Sony Samsung Discussion and Conclusion The company, BO, looks very strong at their brand position and recognition. Higher prices, elegant designs, supreme quality and collaborations with the luxury brands have placed company products in a niche market. Consumers are buying experience when buying BO products. Ownership of BO products creates a feeling of belonging to certain social class. Company is successful in keeping their brand image intact by delivering cutting-edge technology, high performing products. The company has strong and wide product mix, good length and depth of the product lines. Currently company has a generally tendency to launch 2-3 products in a year. The company can work on stretching the product line in both ways by keeping the brand image intact. Stretching the product line downwards i.e. offering the products of lower costs may affect consumers perception of High price = High quality. Entering into the lower price market will result in increase in competition from electronic giants such as Sony, Samsung etc. If company can concentrate on filling the product line i.e. more variations in existing product lines then it will give the consumer to choose the best suitable and feasible product to their needs. While working on the product designing and manufacturing, company can also invest in promotions. Focussing on top executives of the corporate firms may help the company to approach the potential customers. They can promote some free demonstrations, introductory offers to these executives who are willing to burn out some cash in order to maintain their social status. Exploring and expanding in this new segment of the market will give company the chance to reach to the potential customers. While exploring new B2C segments, company can also enter into B2B solutions by providing Audio Video solutions for the renowned conferences like Apples WWDC, Microsofts PDC etc. Similar to luxury yachts and cars, they can also reach Charter Jet manufacturers for collaboration, widening the product mix.