Unknown . see criteria Essay Example | Topics and Well Written Essays - 4500 words

Obscure . see rules - Essay Example job of the East India Company in the development of the British Empire legitimately relates to the exercises of key people, for example, Robert Clive and Lord Hastings and the focal point of this investigation is to fundamentally assess the jobs of Clive, the East India Company and Lord Hastings in the extension of the Empire in India. To this end, it is presented that it is fundamental to think about the chronicled setting and development of the Company from exchanging element to driving military planner for the British targets in growing political and financial control in India. Additionally, while the extension of the East India Company represented expanding British official control in India, it is presented this was altogether added to by the jobs of key people, for example, Clive and Hastings, which is additionally confirm by the differentiating British situation in China. For sure, it is submitted in this paper the very difference between British force in China and the Crown Jewel of India features how the jobs of Clive and Lord Hastings adequately built the status of the East India Company towards accomplishing British political objectives in the development of the realm. Likewise, on this premise I will embrace a foundation review and investigation in area 1. In segment 2, I will basically assess the job of Clive, trailed by a relative examination of the job of Hastings in segment 3. I will at that point finish up with an outline of the interrelationship between Clive, Hastings and the East India Company in the extension of the British Empire in India. In Pirenne’s â€Å"History of the Universe†, he remarks that â€Å"in the center of the seventeenth century, Asia despite everything had an unquestionably more significant spot on the planet than Europe2†. This was principally because of the exchanging openings offered in India and China, which the British and their European partners needed to misuse for benefit and expanding political control in the race for empire3. Straightforwardly connected to

Retire With Pay

Resign With Pay Fill your retirement years with brilliant chances. Independent composing openings, that is. Apply what you gained from your past vocation field (or fields) promoting, visual computerization, innovation, instruction, wellbeing, and so forth.- to your preferred position. As a retiree you are in an incredible situation to not just compose on the specialized parts of your past activity, however on your work environment encounters those bits of knowledge you picked up into characters and workplace issues, for example, just as those aptitudes or abilities you got, performing multiple tasks, authority, association, photography, person to person communication sagacious, etc.â â In the event that you had your own business, share your insider facts for progress. How could you begin? Was the business a family undertaking? What showcasing systems did you use? In the event that you were in a particular exchange, carpentry, circuit repairman, ace handyman, and so forth., expound on a portion of the instruments of the exchange. Did you have any uncommon licenses or confirmations? Is it accurate to say that you were an authorized, affirmed creature control specialist, for instance? On the off chance that you were, you no doubt have enough hands on preparing to expound on creature conduct and preparing. Exploit individual retirees’ previous professions. On the off chance that you have a strong relationship with the previous CEO of an ecological waste organization, ask him how his organization approached acquiring government contracts or reestablishing defiled sites.â â â â â One approach to reveal great work environment specialized, understanding, and expertise, points is to ask yourself what it is that you might want to have known when you began your profession or what you would have improved had you been in a place of authority.â Expounding on your past profession isn't the best way to trade out, nonetheless. Consider copywriting/altering for said previous work environment; who better than a previous worker effectively acquainted with the business, to alter those organization pamphlets, yearly reports, promoting leaflets and other organization distributions? Call your previous chief and inquire as to whether he needs somebody to get a portion of those employments. I have a companion who, in the wake of resigning from his activity as Site Safety Officer for a natural organization, kept on composing manuals for them for on location wellbeing systems. In like manner, on the off chance that you were good to go for yourself you can offer your administrations as a publicist for other entrepreneurs. Private companies regularly don’t have the opportunity to compose a day by day or week after week blog, and if an independent company has a bulletin, it might likewise require somebody learned to assemble an exper t piece.  An expression of alert: If you are expounding on the specialized parts of a past vocation, you should be mindful so as to remain inside moral limits of what is or isn’t admissible for you to expound on. Additionally, if you’ve been away from your previous vocation for some time, you may need to hone up your specialized information. It is suspicious that you would need to compose an article on Five Easy Steps to Mastering Shorthand. Alright, that’s a distortion. Be that as it may, you get the point.  a similar essential guidelines apply to expounding on your past profession likewise with some other sort of independent composition. For the most part, you should have the option to give short component articles covering particular themes in your general vicinity or subject matters and have the option to convey that skill to a particular crowd. You likewise need to have satisfactory promoting abilities to observe a specific magazine’s definite requirements. You don’t must have a degree for the field you were in. Your hands on encounters are what are important.â The market for your articles in this class are all the way open. You can submit to any number of shopper magazines (business, account, wellbeing and wellness, inflight, retirement, and so forth.) and exchange magazines (promoting and PR, hardware, vitality, government, and so forth.) So hone up that pencil and get going. Your retirement years can be your greatest years ever. Business person Magazine entrepreneur.com Pays $1 a word Skyline Edition Magazine alaskaairlinesmagazine.com/horizonedition/rules/giver Pay begins at $450 for highlights; $100 for short pieces. E The Environmental Magazine emagazine.com/essayists rules Pays 30 pennies a word.

Millennium Marketing Research

Millennium Marketing Research Millennium Marketing Research Simulated Test Market Home›Marketing Posts›Millennium Marketing Research Simulated Test Market Marketing PostsHow does the approach described in the case differ from more traditional test markets?The approach described involves researchers who categorically produce and promote their products both scientifically and follow the Acts governing sales and production, while traditional test approach are the ways a product is brought to the market using traditional ways without ensuring that the product is safe for consumption and also going against production rules governing production and market testing of products. Also the approach concentrates on different markets and spreads their products to several agents across the markets unlike the traditional method whereby the products are distributed to few market places or even one place for test thus biasness in discovering the efficacy of proposed new product (Wilmshurst, 1984).Advantages and disadvantages of simulated test market approachThe approach is very expensive and makes the marketers to often not to undertake it for any reason. Nevertheless, they simply launch product without using the approach hoping it will be successful and through positive instincts on the products. On the other advantageous part, it reduces the cost and the time when providing estimates of new products sales (Wilmshurst, 1984). The approach also does not allow evaluation of the entire market mix but advantageously, it provides basis in the awareness estimation, adoption before the launce, trial and it is very cost-effective in fashion.Why do they say that the approach does not permit you to evaluate all marketing mix elements? Do you agree?I agree with the approach ways of permitting the evaluation of all market mix elements because, the approach concentrates on the ways it can market the product through test and ensure that it spreads winning the consumers. The approach ensures proper test and targets competitive market with other products (Savitt, 1986).How could the test be modified to address other marketing mix elements?The approach should be merged with other products in the market which will help in promoting both products thus proper market through lowering prices and so on.How does the methodology used by Millennium provide a basis for estimating awareness, trial, and adoption?It allows the consumers to possess the products for free and also test for themselves with instructions given to them and by doing these they adapt to using the product.Do you think participant behavior in the test will be consistent with their behavior in the actual marketplace? Why do you say that?It depends with the quality of production and the prices in the market compare to the other products. These is because the product maybe with high quality when tested and poor quality when brought to the real market (Savitt, 1986).

Timeline of the Titanics First and Only Voyage

From the time of its inception, the Titanic was meant to be gigantic, luxurious and safe. It was touted as being unsinkable because of its system of watertight compartments and doors, which of course proved to be just a myth. Follow the history of the Titanic, from its beginnings in a shipyard to its end at the bottom of the sea, in this timeline of the building of the ship through its maiden (and only) voyage. In the early morning hours of April 15, 1912, all but 705 of its 2,229 passengers and crew lost their lives in the icy Atlantic. The Building of the Titanic March 31, 1909: Construction of the Titanic begins with the building of the keel, the backbone of the ship, at Harland Wolffs shipyard in Belfast, Ireland. May 31, 1911: The unfinished Titanic is lathered up with soap and pushed into the water for fitting out. Fitting out is the installation of all the extras, some on the exterior, like the smokestacks and the propellers, and a lot on the inside, like the electrical systems, wall coverings, and furniture. June 14, 1911: The Olympic, sister ship to the Titanic, departs on its maiden voyage. April 2, 1912: The Titanic leaves the dock for sea trials, which include tests of speed, turns, and an emergency stop. At about 8 p.m., after the sea trials, the Titanic heads to Southampton, England. The Maiden Voyage Begins April 3 to 10, 1912: The Titanic is loaded with supplies and her crew is hired. April 10, 1912: From 9:30 a.m. until 11:30 a.m., passengers board the ship. Then at noon, the Titanic leaves the dock at Southhampton for its maiden voyage. First stop is in Cherbourg, France, where the Titanic arrives at 6:30 p.m. and leaves at 8:10 p.m, heading to Queenstown, Ireland (now known as Cobh). It is carrying 2,229 passengers and crew. April 11, 1912: At 1:30 p.m., the Titanic leaves Queenstown and begins its fated journey across the Atlantic for New York. April 12 and 13, 1912: The Titanic is at sea, continuing on her journey as passengers enjoy the pleasures of the luxurious ship. April 14, 1912 (9:20 p.m.): The Titanics captain, Edward Smith, retires to his room. April 14, 1912 (9:40 p.m.): The last of seven warnings about icebergs is received in the wireless room. This warning never makes it to the bridge. Last Hours of the Titanic April 14, 1912 (11:40 p.m.): Two hours after the last warning, ship lookout Frederick Fleet spotted an iceberg directly in the path of the Titanic. The first officer, Lt. William McMaster Murdoch, orders a hard starboard (left) turn, but the Titanics right side scrapes the iceberg. Only 37 seconds passed between the sighting of the iceberg and hitting it. April 14, 1912 (11:50 p.m.): Water had entered the front part of the ship and risen to a level of 14 feet. April 15, 1912 (12 a.m.): Captain Smith learns the ship can stay afloat for only two hours and gives orders to make first radio calls for help. April 15, 1912 (12:05 a.m.): Captain Smith orders the crew to prepare the lifeboats and get the passengers and crew up on deck. There is only room in the lifeboats for about half the passengers and crew onboard. Women and children were put into the lifeboats first. April 15, 1912 (12:45 a.m.): The first lifeboat is lowered into the freezing water. April 15, 1912 (2:05 a.m.) The last lifeboat is lowered into the Atlantic. More than 1,500 people are still on the Titanic, now sitting at a steep tilt. April 15, 1912 (2:18 a.m.): The last radio message is sent and the Titanic snaps in half. April 15, 1912 (2:20 a.m.): The Titanic sinks. Rescue of Survivors April 15, 1912 (4:10 a.m.): The Carpathia, which was about 58 miles southeast of the Titanic at the time it heard the distress call, picks up the first of the survivors. April 15, 1912 (8:50 a.m.): The Carpathia picks up survivors from the last lifeboat and heads for New York. April 17, 1912: The Mackay-Bennett is the first of several ships to travel to the area where the Titanic sank to search for bodies. April 18, 1912: The Carpathia arrives in New York with 705 survivors. Aftermath April 19 to May 25, 1912: The United States Senate holds hearings about the disaster; the Senate findings include questions about why there were not more lifeboats on the Titanic. May 2 to July 3, 1912: The British Board of Trade holds an inquiry into the Titanic disaster. It was discovered during this inquiry that the last ice message was the only one that warned of an iceberg directly in the path of the Titanic, and it was believed that if the captain had gotten the warning that he would have changed course in time for the disaster to be avoided. Sept. 1, 1985: Robert Ballards expedition team discovers the wreck of the Titanic.

The Concept of Racism and Abuse of Power in Our Society Essay

Pop Culture and Nursing Academic Paper Introduction This paper will use the movie Crash (Haggis, 2005) to examine the concept of racism and abuse of power in our society. Haggis demonstrates how everyone’s lives are intertwined and how the powerfully destructive impact of racist views impede ones ability to function justly. Madeline Leningers theory on transcultural nursing along with the RNAO guidelines and an article called Racism and Its Implications in Ethical-Moral Reasoning in Nursing Practice: A tentative approach to a largely unexplored topic written by Maya Shaha (1998) will help exhibit the repercussions racism has for nurses and the many other health care professionals. Brief Summary of the Movie The film Crash†¦show more content†¦There are different situations that may arise in nursing with regards to racism. There may be nurse-patient racism, patient-nurse racism, patient-patient racism, and nurse-nurse racism. All of these types of scenarios that may present themselves do not result in the best care for a client. Being exposed to racism in the health care field can lead to stress related to making ethical decisions. A racist mind-set may be articulated through negative remarks about culturally different clients. Shaha (1998) states that According to Leininger, nurses’ ethnocentric attitudes towards culturally different clients may result in difficulties in nurse–client relationships. Such difficulties may have an ethical–moral dimension. In maintaining an ethnocentric attitude towards these clients, nurses may violate their dignity and autonomy (Leininger, 1991 as cited by Shaha, 1998). In the first type of scenario, if a nurse is racist to wards a patient they may not take their cultural beliefs or rituals seriously, which my damage the trust you have with that patient. A nurse needs to be culturally aware when dealing with different races. Leninger (1991) describes it best when she writes that transcultural nursing is a comparative study of cultures to understand similarities (culture universal) and differences (culture-specific) across human groups. Furthermore, Leininger (1999) illustrates that our biases and prejudice usually comeShow MoreRelatedRacism : The Roots Of Racism1144 Words   |  5 Pagesmajor issue of racism in America and the effect it had on the people at the receiving end.The book showed how the whole government system was racist and would not allow the non-whites to uplift.As a result they always remained in poverty.So as part of my research assignment I decided to conduct research on racism. My hypothesis was that even though racist policies have ended racism is still a major issue in the society .I broke my research down to 3 primary question. Origin of racism in America.WhatRead MoreRacism: A Social Problem Essay1716 Words   |  7 PagesExplanations that justify the use of racism directly relates to differential treatment of minority groups and contributes to racism’s existence as an unstoppable social problem. The foundations of these explanations are based on the common misunderstanding of the definition of race. Thus, problems that tend to concentrate in one race are mistakenly judged as â€Å"race problems†. This judgement leads to the establishment of a system of inequality between a superior race and inferior races. However, theRead MoreRacism : A Social Problem1677 Words   |  7 PagesRacism: A Social Problem Explanations that justify the use of racism directly relates to differential treatment of minority groups and contributes to racism’s existence as an unstoppable social problem. The foundations of these explanations are based on the common misunderstanding of the definition of race. Thus, problems that tend to concentrate in one race are mistakenly judged as â€Å"race problems†. This judgement leads to the establishment of a system of inequality between a superior race and inferiorRead MoreRacism And Racism : New Zealand Essay1455 Words   |  6 Pagesâ€Å"In Aotearoa New Zealand the legacy of ongoing colonization by European (especially British) settlers has produced a society characterized by the presence of major ethnic and cultural disparities† (Kearns, Moewaka-Barnes, McCreanor, 2009). New Zealand has a population of around four million people. Within that amount of people ranges a vast variety of races consisting predominately of European/Pakeha, Maori, Asian and Pacific people. The Maori, who make up 15% of the population, are indigenousRead MoreThe Solid Power Of Discrimination1386 Words   |  6 PagesThe solid power of discrimination in modern Mexico stems from the construction of Mexican society during the Spanish colonization in the 1500’s. One of the most powerful weapons concealed by the European during the Conquest was hegemony. Hegemony is â€Å"a basic principle of social control, in which a ruling class dominates others ideologically, with a minimum of physical force, by making its dominance seem natural and inevitable† (Chasteen, 2001). Thus, by using hegemony, the Spaniard convinced theRead MoreHow Culture Shape The World And Form Relationship862 Words   |  4 Pagesmine to acknowledge their culture in the area of language, dress, norms roles and traditions. This paper or project is aim to assist me to put into practice what I have learnt from the course concept of Understanding Diversity. Culture is that which define us; it molds our identity and has a great influence on our behavior. I interviewed a course mate at the school cafeteria on a face to face interview. The interview took place in a serene atmosphere where both us felt comfortable throughout the interviewRead MoreA National Neighborhood Appraisal System925 Words   |  4 Pagespolicy known today as ‘redlining.’† (The Power of an Illusion, The House We Live In†) Redlining emerged from the thoughts and ideas of racism and segregation. This includes race and financial status and separates Caucasians and minorities even more. Inequality amongst race in our society creates negative effects in the lives of every individual that is part of the minority group. A never-ending cycle that will affect generations to come filled with emotional abuse. Knowing that job opportunities andRead MoreTheories About The Adolescence : Erikson Adolescence926 Words   |  4 PagesIt is very common in our society change from child to adult this marked by certain expectations in relation not only to their gender roles but also their social status comprising a wide variety of stages in life. In adolescence a crisis that is related to the life cycle occurs, is a stage of human development, in which important psychological, biological and social changes are evident; usually sudden and rapid changes. With an accelerated pace creates anxiety and delayed rhythm creating a nxiety andRead MoreRacism Is A Social Problem1735 Words   |  7 PagesRacism is a social problem that cannot be ignored to this day in American societies. Race is a group of people who have differences and similarities known to be biologically inherited. The race concept is used to describe how people think of others and treat other groups as they classify themselves by race. People don’t realize that there is an overlapping of sheared characteristics from different groups. Different races has led a social problem creating racism and discrimination which leads to inequalityRead MoreEssay on Impact of Rasicm on Idenity in Ralph Ellison’s Invisible Man1293 Words   |  6 PagesIn society, there are many misconceptions in terms of racism. According to the merriam-webster dictionary, racism is define the belief that race accounts for differences in human character or ability and that a particular race is superior to others . Many people would agree with that definitio n. What is racism? The normal person if asked will simply reply, not liking someone for the color of their skin. Racism from my attitude which is substantiated by historical events is a system of power .Therefore

101 Topics to Write About in Your Articles, Newsletters and Blogs Free Essays

You are here: Home / Blogging / 101 Topics to Write About in Your Articles, Newsletters and Blogs 101 Topics to Write About in Your Articles, Newsletters and Blogs BY SUSAN YOUNG AT 10:34 PM 11 COMMENTS Finding a topic to write about for your e-zine, blog post, or bylined article can cause a lot of people and â€Å"non-writers† to stress over topics, ideas and creativity. I thought I’d help by offering you 101 ideas that you can write about. Keep this in mind. We will write a custom essay sample on 101 Topics to Write About in Your Articles, Newsletters and Blogs or any similar topic only for you Order Now These topics are great for video blogs too. You may wonder how you can connect these back to your business, products, services, clients and prospects. Yes, even a trip to the mall or a conversation with your dry cleaner are topics or examples worthy of mentions in your articles and blog posts. Become â€Å"Life’s Little Observer† and use your writing and the topics as they relate to the bigger picture–like your customer service philosophy, your new product, your policies, relationships, attitudes, success, motivation, lessons learned, â€Å"A-HA† moments and more. The key is to show your reader how your example or story is relevant to them and how you can help them. Share a piece of yourself along the way. Here we go: Your business A new product or service An old product/service Your ideal client Tips on your expertise How you broke an old habit Life lessons learned A mentor A vacation A challenge you have overcome A challenge you are dealing with A challenge you need/want to overcome A child who has inspired you Your first car Your new car/dream car A current event Your hero A childhood lesson An award you have won Your unfulfilled dream A sibling Your parents Your grandparents Vacation trips in the car Airport/travel stories Your best friend Gardening Customer Service A college experience Your favorite teacher A book you just read Your favorite book A quote A local event/incident A speech you heard A speech you gave A run-in with a neighbor Family reunions Holidays Music you enjoyed when growing up The traits of your favorite Superhero or Fairy Tale Character Your birthday Anniversary of your company An experience you’ve shared with your partner/children An experience you’ve shared with a colleague An experience you’ve had with a complete stranger Moving to another home Moving to a new city A movie you just saw A hobby you have cultivated over the years A collection you have kept for a long time A show you have seen A sporting event The Top 5 Things You Want to Do Before You Die Your parking/speeding ticket Social media friends Your dry cleaner Your dentist/doctor Your vet/your pet Your military experience Your 1st grade teacher Your favorite college professor Your favorite food Your goals Time management success tips Your first concert/Broadway show Your wedding A break-up Your first love/date Networking Your house Your vacation/dream house Exercise Your favorite non-profit Your favorite kids book Why you have a fence in your backyard (or don’t) Your favorite season Your favorite sports team Your favorite way to relax Your most prized possession Your favorite newspaper Your favorite new gadget Your prom/graduation Your first public speaking experience A sales debacle Your best example of negotiating The strangest or most interesting experience you’ve had in the mall Your favorite magazine Pet-peeves Life in suburbia/Life in the City How you started your own business Leadership Driving habits Your favorite blogs/websites Marketing Your favorite video clips Your own â€Å"Top 10 List† Forgiveness A famous person you met A conference or trade show you attended Your favorite place Bring your readers full circle with a message, theme or lesson that impacts their worlds. Use the 101 ideas as a springboard for your wordsmithing and success. How to cite 101 Topics to Write About in Your Articles, Newsletters and Blogs, Papers

Substance Abuse free essay sample

When working with Amy as a mother of three, and a husband who works long hours with no time to spend with her or the children. I would establish a trusting relationship to conduct a thorough assessment, use the Minnesota Model to get her back on track, and build a solid treatment plan to keep the continuity of care for Amy and her family. Assessment is the process of gathering information and diagnosis is the conclusion that is reached based on the assessment (FisherHarrison,2009). So, when working with Amy reframing from making a diagnosis and rather concluded what will help her and her family, is what I will concentrate on doing.Reading her psychosocial history and AOD use history before she comes into my office will give me a better understanding of what is going on in her life now and in the past. In addition, what can be done to get her life back together. We will write a custom essay sample on Substance Abuse or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Intervening with Amy by asking open-ended questions is where ill begin when she first comes in I already know what has been told to me in the case study. Therefore, knowing that Amy has three children, a husband that has no time for his family, and has always thought that having a family everything would be perfect. Amy was an only child; that may be misinterpreted as the Escape Goat of the family at times.Amy’s father died, her mother is an alcoholic, and when her mother was no longer able to care for herself anymore due to her drinking, Amy began taking care of her mother as well as everything else that is going on in her life. Amy feels worthless, insecure, does not have any support from her husband, and feels that her mother’s drinking and father’s death is her fault that Amy begins to drink herself to numb all of her own feelings and pain that she is feeling. The Minnesota Model is an abstinence orientated, comprehensive, multi-professional approach to the treatment of the addictions, based on Alcoholics Anonymous (FisherHarrison,2009). This intense program offers group therapy, lectures, and numerous counseling sessions. This model has four components that I feel will help Amy change her attitude, beliefs, and behaviors concerning her family, her insecure feelings, and her alcoholism. I would suggest that Amy go to detox first so she can be under the care of a professional. Detox is a period of time that Amy can withdraw with medications such as, Valium, Xanax, and Clonidine to help reduce the risk of seizures and other symptoms (FisherHarrison,2009). Naltrexone is a drug prescribed to block the effects of other drugs and found to reduce he alcohol cravings. After an assessment of Amy and has come out of detoxification, I would recommend Amy to family counseling, continue going to support groups such as AA, and find a sponsor. The last thing I would recommend for Amy because she has children and a family would be Intensive outpatient treatment. This treatment consists of four nights a week for 2-4 hours and usually for a period of 6-8 weeks long. These is great for her so she can be at home with her family but, continue to get the help she needs, counseling, and help her mother with the advice and support needed.I would build an extensive treatment plan for Amy that would state her presenting problem as being under stress while caring for her mom, taking care of her children, and not having any time with her husband. This has all caused her to begin drinking and has begun to get in the way of her children and home. Amys long-term goals will be to get back to her professional role, stay in family therapy, and have family nights to regain the family back, individual counseling to help with her Insecurities and to remain sober.Amys short-term goals are to seek detoxification, attend AA, get back home to her children, and back on track with her whole family. Strategies for Amy will be to attend all intensive outpatient treatme nt classes, go to AA three times a week, and participate in family counseling 1 time a week with her husband, find child care so she can get back to her professional role, and continue to work with a sponsor to refrain from using alcohol. In conclusion, Amy is going thru a lot in life in general.She has three children with the Intentions of having a family in the beginning with her husband but her husband has a job that unfortunately has to be at everyday for 12 hours a day. Amy also has the stress of her mother not being able to care for herself and the feeling that it is all her fault that her dad has passes away. With all of these things going on she has turned to alcohol thinking it was going to take the pain away and it does for the moment.Now she has a disease that is not curable but workable with a lot of time and strength. I believe that if Amy follows her treatment plan, works with her therapists, gets back to work, she will eventually be able to help her mom get better, but she must work on herself and get herself better before she can help anyone else. References Fisher, G. L. Harrison, T. C. (2009). Substance Abuse: Information for School Counselors, Social Workers, Therapists, and Counselors (4th ed. ). Boston: Pearson.

Race, Class, and Gender Rothenbergs book

Race, Class, and Gender Rothenbergs book Introduction Race, class, and gender are issues that many people find incredibly hard to appreciate and recognize as characteristics of diversity that define people not only in the United States but also on global platforms. From this dilemma, this paper focuses on conducting a critique of various articles appearing in Rothenberg’s book Race, Class, and Gender in the United States.Advertising We will write a custom critical writing sample on Race, Class, and Gender: Rothenberg’s book specifically for you for only $16.05 $11/page Learn More Racial Formations by Michael Omi and Howard Winant Michael Omi and Howard Winant discuss issues of class, gender, and race. They see these issues as social constructions as opposed to scientific aspects, which define people’s differences (Rothenberg, 2009, p.11). The authors view race as a concept that is deeply seated in the history of all people across the globe since time immemorial. Although human beings are seen as equal irrespective of their race, gender, or class with the modern approaches to race, gender, and class studies, Michael Omi and Howard Winant wonder why it is possible for one to see people who are different in terms of skin color, gender, and social economic status. Social economic status is a major factor that is used to segregate people into different classes. Although this debate is not consistent with the struggles by many nations including the United States to ensure that all people irrespective of their diverse characteristics are considered equal human beings whose fundamental human rights must be respected, the argument by Michael Omi and Howard Winant holds substance. I agree with it. Despite the extent to which people may decide to deny the realities of racial and gender identities, it is a fact that they identify other people as women or men, or from their place of origin. For instance, some Americans are categorized as Asian-Americans, whites, or Af rican-Americans. Notwithstanding the fact that all these persons are considered part of the rich American diversity, the usage of these terms to distinguish Americans has the aspect of race ingrained within them. Now, consistent with Michael Omi and Howard Winant’s arguments, it is perhaps impossible to see other people as ‘just people’ rather than seeing them as women and men.Advertising Looking for critical writing on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More This argument contends with Michael Omi and Howard Winant’s Assertion that â€Å"we utilize race to provide clues about who a person is† (Rothenberg, 2009, p.12). This ability is often navigated from one generation to another based on perceptions of how a particular group of people appears in terms of their faces. It is common during conversations to encounter people putting forward comments such as ‘you really do n’t look like a white’, which indicate that some people have some racial stereotyping, either positive or negative, on the manner in which certain races of people behave or act. I agree with Michael Omi and Howard Winant that perception of class based on social economic status is a major issue that afflicts many nations across the globe including the United States. For instance, the authors argue that interpretation of racial identities is heftily influenced by perceptions of class (Rothenberg, 2009, p.15). This argument often leads to construction of negative stereotypes. For instance, blacks have had an experience of being negatively stereotyped as predominantly belonging to a low social economic status. This matter perhaps reveals why there have been repeated cases for blacks being associated with crime. The question that rises from this issue is, should negative stereotyping of blacks explain why there is a higher prevalence of the blacks is prisons? Does it then n ecessarily mean that blacks belonging in low social economic class, as they are profiled in some media, imply that they engage in crime to earn a living? My position is that these cases are merely habits of thought, which while given public attention end up being legitimized. Consequently, they act as incredible mechanisms of distinguishing wrongly and profiling other people wrongly. This position agrees with Michael Omi and Howard Winant’s position that failure to appreciate that people are equal and similar amid their skin color or social economic status ends pushing for negative gender, race, and class perspectives beyond skin color conceptualizations (Rothenberg, 2009, p.14). How Jews Became White by Karen Brodki Written by Karen Brodki, the article ‘How Jews Became White’ narrates how European immigrants as from 1880s became assimilated into America, what the author terms as becoming white. This discussion is significant in terms of advancement of the debate of race, class, and gender perspectives as major experiences that the U.S. has been struggling to handle.Advertising We will write a custom critical writing sample on Race, Class, and Gender: Rothenberg’s book specifically for you for only $16.05 $11/page Learn More The article explores deeply into one of the dominant issues in America, which marked the beginning of appreciation of diverseness for Americans in terms of recognition of the contribution of every person irrespective of his or her place of origin, race, or class in economic development of the American nation. However, the author makes it clear that the substantive growth of America as a nation has not come into being in an easy way, but has entailed many struggles to deal with identities of people who make up the nation. In the studies of gender, class, and racial differences of persons, the developments made by the article on the process that was followed by the Jewfish emigrants before they were assimilated into America is incredibly significant. Jews were emigrants from Europe. Here, they were treated as an inferior class of people. Such perceptions of inferiority emanated from the fact that Jews provided the much-needed labor to the Native American. This case made the ‘white’ even more wealthy especially during the era of industrial boom in the United States (Rothenberg, 2009, p. 61). The usage of the word ‘white’ is strikingly significant in the perceptions of race and class. Indeed, Jews are white in terms of skin color. However, when it is argued that the white owned the factors of production while Jews provided the necessary labor to keep the industries moving on, it implies that persons in the low social economic status were not considered as real whites, although their skin color could be white. Education is one of the essential factors that determine the social economic status of an individual. Educated persons have better chanc es of acquiring better jobs. Hence, their social economics status is also likely to be higher. This argument coincides with the Karen Brodki assertion, â€Å"prior to the civil war, a college degree was still very much a mark of the upper class† (Rothenberg, 2009, p.61). This idea means that schools could only be accessed by those individuals belonging to higher social economic status, whether Native American or immigrants.Advertising Looking for critical writing on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The situation even became worse for immigrants such as the Jews when colleges in 1930s had minimal rooms to accommodate immigrants irrespective of their social economic status. This argument is significant by noting that 1930s marked a significant time when racism was at its peak. In this context, I agree with Karen Brodki that perception of race and class are essential factors, which help to explain the struggles that America has gone through in the effort to reach its current state of embracement of various socio-demographic diversities of her inhabitants and integration of different cultures of a diverse number of people (Rothenberg, 2009, p.66). Today, the racially and culturally diverse people have a common culture referred to as the American culture. This culture does not segregate people along tribal, racial, gender, or even socio-economic class. All people have the rights to access justice and basic human needs including education and employment opportunities. The Social Con struction of Gender by Judith Lorber Authored by Judith Lorber, in the article Night to His Day: the Social Construction of Gender argues that people create gender through their social interactions. This argument means that gender is acted and performed. Judith Lorber supports this assertion by claiming that acting of gender involves prescription of various roles for different gender. For instance, the author says that it sounds awkward to some people who still believe that the roles of women and men are different in the society to think of men strolling children in the city of New York (Rothenberg, 2009, p.54). The manner in which people describe the dressing code and other characteristics of people also acts as a means of acting gender. For instance, thinking of description of a child as wearing certain clothes, which are thought of being supposed to be worn by a girl child is a mechanism of acting gender. This argument means that people have particular things that they expect one gender to do and not the other. Indeed, it is until the last two decades that people across the globe have appreciated that men could also put on earrings. This means that the history of people has always dictated things that are supposed to done by one gender as opposed to the other. In this extent, gender is performed and acted by people. Although gender may be seen from the perspective of Judith Lorber as an issue that can be evaded, the manner in which evading it can be done supersedes the reality of the manner in which gender is constructed within the minds of people. Judith Lorber posits, â€Å"Gendering is done from birth, constantly, and by everyone† (Rothenberg, 2009, p.55). This position means that immediately people are born, they are introduced to the debate of gender perspectives so that, by the time children learn to talk, they know the gender they belong to, mostly male or female. Arguably, the process through which this process takes place is beyond the contr ol of people since gender is implied even in the language that people use to communicate right from the usage of nouns to pronouns that refer to different genders. This kind of gender categorization of persons often gives rise to conflicts. For instance, based on normalization of the only two types of gender, transgendered persons may end up having whole life internal conflicts amongst themselves in the attempt to come to an understanding of why they divert from the normalized gender categories. Should this case then reveal why some persons who are transgendered strive with the problem of looking for mechanisms of transforming their gender identity so that they can fit into one of these two-gender categories: male or female? Despite the challenges that are introduced in the society by gender acting, I agree with Judith Lorber that gender is inevitable in some aspects. Judith Lorber argues, â€Å"As a social institution, gender is one of the major ways that human beings organize the ir lives† (Rothenberg, 2009, p.55). The collective progression of a society is dependent on divisions of labor. People can be selected to fit into different areas of economy based on motivations, talents, and even their academic qualifications. However, can people run away from the culture of classifying some jobs as more prevalent to certain gender relative to the other? This question is perhaps more important by considering that, even today, while people claim that there is no specific job that needs to be the province of a given gender, people still allocate tasks in a work environment to different persons based on age and gender demographic factors. Arguably, it is not surprising to encounter a job opening being advertised stating that the most preferred candidate should be a male or a female. Nevertheless, I agree with Judith Lorber that people are born with determined sex, with gender being socially induced (Rothenberg, 2009, p.57). Although one is born with the awarenes s that he or she is a girl or a boy, or even transgendered, it is from social interactions that one comes to learn than boys or girls dress in a certain manner, play certain games, have certain names, which are feminine and masculine, and the unique characteristics that best explain their sameness. The argument here is that, consistent with Judith Lorber’s presentation of gender identities along with how they are constructed, people perform and act gender. It is through such performance that one becomes cognizant of his or her sex. The Invention of Heterosexuality by Jonathan Ned Katz In his article The Invention of Heterosexuality, Jonathan Ned Katz traces the historical development of the concept of heterosexuality. To the author, studying the history of this concept is important since, â€Å"by not studying the idea of heterosexuality in history, analysts of sex, gay, and straight have continued to privilege the ‘normal’ and ‘natural’ at the expe nse of the ‘abnormal’ and ‘unnatural’† (Rothenberg, 2009, p.150) . From this assertion, it is evident that the author sees the concept of heterosexuality and the entire sexuality concept as being characterized by different interpretations as time progresses from when the biblical story of creation took place to the modern world. I subscribe to the above school of thought. There has been a change of what people consider a normal sexual inclination. The history of American experiences with sexuality struggles perhaps reveals it all. In the early 19th century, being a gay or a lesbian was a big crime. It was seen as both ethically and morally inappropriate. It was considered one of the ways of tearing the social fabrics that had been binding the American society together. The only socially justifiable sexual inclination was heterosexuality, which is now being described by the term straight. A century later, homosexuality including lesbianism and gay sexu al orientation are considered as normal sexual orientations. Indeed, it is an offence to discriminate people on the grounds of their sexual orientations in America. Jonathan Ned Katz also believes that there has been a big change in the manner in which sexuality is visualized. During the early Victorian age, 1820 to 1860, the author claims, â€Å"the actors in the sexual economy were identified as manly men and womanly women and/or as procreators† (Rothenberg, 2009, p.151). This description means that, if procreation did not fit in the equation of any relationship between two people, such a relationship was condemned. This case was to change later in the 1960s to 1980s when recognition of only one sexual orientation began to raise attraction of sexuality movements such as those staged by homosexual with the objective of acquiring the rights of being recognized (Rothenberg, 2009, p.158). This case clearly showed that sexuality is not a function of procreation but eroticism. In this regard, I agree with Jonathan Ned Katz since desire is the main driver of one’s sexual orientation. People have the freedom to satisfy their own desires subject to the limitation that they do not harm other people. Why should people fail to recognize homosexuality and other sexual inclinations? Disability and the Justification of Inequality in American History by Douglas Baynton In this article, Douglas Baynton argues that disability encompasses one of the main aspects that are used historically to treat people unequally. According to him, discrimination of people has called into question the aspect of disability to ensure that such discriminations are justified (Rothenberg, 2009, p.33). Careful scrutiny of developments in the political arena of various nations makes this assertion of Baynton important. Analysis of how different groups of people have struggled to gain their freedoms reveals that disability is not just a physical incapability. For instance, women were de nied suffrage rights in America until 1930s on the ground that they had flaws that were related to their gender, which incapacitated them from making good decisions. Such deficits provided amicable responses to why male members of the society were not only valid and capable for making decisions such as voting the right people but also why they needed to domineer over women. Considering also the mass killing of Jews during the Nazi regime, the question of disability also arises. People who were killed during this time, mainly of Jewish origin, were considered an inferior race. Hence, the Jewish question was worth resolving. The solution was to mass slaughter Jews on the accounts of the perceived disability. From the above discussion, it intrigues one to think of how gender, race, and class are interrelated in terms of disability. Baynton provides an adequate response to this noble challenge by discussing the experience of black Americans with slavery. He argues, â€Å"The most commo n disability arguments for slavery were simply that African-Americans lacked sufficient intelligence to participate or compete on an equal basis in society with white Americans† (Rothenberg, 2009, p.37). Therefore, there was a misconception that skin color could indicate the degree of one’s intellectual intelligence. Consequently, skin pigmentation, other than white, was a disability. In this extent I agree with Baynton that disability is a crucial discriminatory issue that the society has always attempted to handle. Baynton evidences the darkest part of the historical relationship between disability and incapability when he argues that African-Americans were also considered having the risks of developing physical disabilities when they were given freedom. While this argument is important in developing the arguments for justification of denial of freedom among black Americans on the grounds of the perceived and actual disabilities, it is questionable whether indeed skin color may be indicative of one’s proneness to certain disability challenges such as deafness yet biologically there is evidence that skin color is due to melanin. This chemical component of the human body is not related to other aspects such as intelligence and susceptibility to situations that may make an individual disabled. Reference Rothenberg, P. (2009). Race, Class, and Gender in the United States. New York: Mac Higher.

An Overview of the Roe v. Wade Supreme Court Decision

An Overview of the Roe v. Wade Supreme Court Decision On January 22, 1973, the Supreme Court handed down its historic decision in Roe v. Wade, overturning a Texas interpretation of abortion law and making abortion legal in the United States.  It was a turning point in  womens reproductive rights and has remained a hot-button issue within United States politics ever since. The Roe v. Wade decision held that a woman, with her doctor, could choose abortion in earlier months of pregnancy without legal restriction, based primarily on the right to privacy. In later trimesters, state restrictions could be applied. Fast Facts: Roe v. Wade Case Argued: December 13, 1971; October 11, 1972Decision Issued:  January 22, 1973Petitioner:  Jane Roe (appellant)Respondent:  Henry Wade (appellee)Key Questions: Does the Constitution embrace a womans right to terminate her pregnancy by abortion?Majority Decision: Justices Burger, Douglas, Brennan, Stuart, Marshall, Blackmun, and PowellDissenting: Justices White and RehnquistRuling:  A womans right to an abortion falls within the right to privacy as protected by the Fourteenth Amendment. However, while decision gave women autonomy during the first trimester of pregnancy, different levels of state interest for the second and third trimesters were allowed.   Facts of the Case   In 1969, Texan Norma McCorvey was a poor, working class 22-year-old woman, unmarried and looking to end an unwanted pregnancy. But in Texas, abortion was illegal unless it was for the purpose of saving the life of the mother.† She was eventually referred to attorneys Sarah Weddington and Linda Coffee, who were looking for a plaintiff to challenge the Texas law. On their advice, McCorvey, using the pseudonym Jane Roe, filed a lawsuit against the Dallas County district attorney Henry Wade, an official responsible for enforcing criminal laws, including anti-abortion statutes. The suit said the law was unconstitutional because it was an invasion of her privacy; she sought the overturn of the law and an injunction so she could go ahead with the abortion.   The district court agreed with McCorvey that the law was unconstitutionally vague and violated her right to privacy under the Ninth and Fourteenth Amendments, but refused to issue an injunction. McCorvey appealed and the Supreme Court agreed to hear the case, along with another case called Doe v. Bolton, lodged against a similar Georgia statute. The Supreme Court case filing occurred on March 3, 1970, when McCorvey was six months pregnant; she eventually gave birth and that child was adopted. She said she wanted to continue with the case to support other womens rights. Arguments for Roe v. Wade began on December 13, 1971. Weddington and Coffee were the plaintiffs lawyers. John Tolle, Jay Floyd, and Robert Flowers were the defendants lawyers. Constitutional Issues   The Roe v. Wade case was argued for the plaintiff Jane Roe on the grounds that the Texas abortion law violated the Fourteenth and Ninth Amendments to the U.S. Constitution. The Due Process Clause of the Fourteenth Amendment guarantees equal protection under the law to all citizens and, in particular, required that laws be clearly written.   Previous cases challenging abortion laws usually cited the Fourteenth Amendment, claiming that the law was not specific enough when a womans life might be threatened by pregnancy and childbirth. However, since attorneys Coffee and Weddington wanted a decision that rested on a pregnant womans right to decide for herself whether or not an abortion was necessary, they based their argument on the Ninth Amendment, which states: The enumeration in the Constitution, of certain rights, shall not be construed to deny or disparage others retained by the people. The framers of the Constitution had recognized that new rights might be developed in years to come and they wanted to be able to protect those rights. The state prepared its case primarily on the basis that a fetus had legal rights, which ought to be protected. The Arguments The argument for the plaintiff Jane Doe stated that, under the U.S. Bill of Rights, a woman has the right to terminate her pregnancy. It is improper for a State to impose on a womans right to privacy in personal, marital, familial, and sexual decisions. There is no case in the Courts history that declares that a fetus- a developing infant in the womb- is a person. Therefore, the fetus cannot be said to have any legal right to life. Because it is unduly intrusive, the Texas law is unconstitutional and should be overturned. The argument for the State rested on its duty to protect prenatal life. The unborn are people, and as such are entitled to protection under the Constitution because life is present at the moment of conception. The Texas law was, therefore, a valid exercise of police powers reserved to the States in order to protect the health and safety of citizens, including the unborn. The law is constitutional and should be upheld. Majority Opinion   On Jan. 22, 1973, the Supreme Court handed down their ruling, holding that a womans right to an abortion falls within the right to privacy protected by the Fourteenth Amendment. The decision gave a woman a right to abortion during the entirety of the pregnancy and defined different levels of state interest for regulating abortion in the second and third trimesters.   In the first trimester, the state (that is, any government) could treat abortion only as a medical decision, leaving medical judgment to the womans physician.In the second trimester (before viability), the states interest was seen as legitimate when it was protecting the health of the mother.After the viability of the fetus (the likely ability of the fetus to survive outside of and separated from the uterus), the potential of human life could be considered as a legitimate state interest. The state could choose to regulate, or even proscribe abortion as long as the life and health of the mother was protected. Majority: Harry A. Blackmun (for The Court), William J. Brennan, Lewis F. Powell Jr., Thurgood Marshall. Concurring: Warren Burger, William Orville Douglas, Potter Stewart Dissenting Opinion In his dissenting opinion, Justice William H. Rehnquist argued that the framers of the Fourteenth Amendment did not intend it to protect a right of privacy, a right which they did not recognize and that they definitely did not intend for it to protect a woman’s decision to have an abortion. Justice Rehnquist further argued that the only right to privacy is that which is protected by the Fourth Amendment’s prohibition of unreasonable searches and seizures. The Ninth Amendment does not apply here.   Finally, he concluded that because this issue required a careful balance of the interests of the woman against the interests of the state, it was not an appropriate decision for the Court to make, but instead was a question that should have been left up to state legislatures to resolve. Dissenting: William H. Rehnquist (for The Court), Byron R. White The Impact The Texas statute was struck down as a whole, and further, Roe v. Wade legalized abortion in the United States, which was not legal at all in many states and was limited by law in others. All state laws limiting womens access to abortions during the first trimester of pregnancy were invalidated by the Roe v. Wade decision. State laws limiting such access during the second trimester were upheld only when the restrictions were for the purpose of protecting the health of the pregnant woman.   As for Norma McCorvey, four days after the decision, she publicly identified herself as Jane Roe. Living in a happy lesbian relationship in Dallas, she stayed relatively unknown until 1983, when she began volunteering at a womens health center. As an activist, she eventually helped establish the Jane Roe Foundation and the Jane Roe Womens Center, to help poor Texas women obtain legal abortions.   In 1995, McCorvey connected with a pro-life group and renounced abortion rights, helping co-create a new Texas nonprofit, Roe No More Ministry. Although she continued to live with her partner Connie Gonzalez, she also publicly rejected homosexuality. McCorvey died in 2017.   Sources Greenhouse, Linda, and Reva B. Siegel. Before (and after) Roe V. Wade: New Questions About Backlash. The Yale Law Journal 120.8 (2011): 2028-87. Print.Joffe, Carole. Roe V. Wade at 30: What Are the Prospects for Abortion Provision? Perspectives on Sexual and Reproductive Health 35.1 (2003): 29-33. Print.Klorman, Renee, and Laura Butterbaugh. Roe V. Wade Turns 25. Off Our Backs 28.2 (1998): 14-15. Print.Langer, Emily. Norma McCorvey, Jane Roe of Roe v. Wade decision legalizing abortion nationwide, dies at 69. The Washington Post February 28, 2017.  Ã‚  Prager, Joshua. The Accidental Activist. Vanity Fair Hive February 2013.  Skelton, Chris. Roe v. Wade, 410 U.S. 113 (1973). Justia.  Supreme Court Cases: Roe v. Wade. The Interactive Constitution of the United States. Prentice-Hall 2003.Ziegler, Mary. The Framing of a Right to Choose: Roe V. Wade and the Changing Debate on Abortion Law. Law and History Review 27.2 (2009): 281-330. Print.

Entrepreneurship and Small Business Management Essay

Entrepreneurship and Small Business Management - Essay Example They needed to disprove men’s suspicions that they could be efficient workers. Men were surprised at the skills women were learning at such a fast rate that they were usually at a loss as to what orders to give them. Women were initially trained to the same standard as men, but employers eventually didn’t want to hire fully trained women because they received better pay, which upset the trained male workers, causing friction in the workplace. The government tried to remedy this problem by reducing the length of training courses for women, which inevitably resulted in the occurrence of work-based accidents among women. The government also entered into the ‘relaxation agreements’ with trade unionists, which stated that women could undertake men’s jobs as long as they were regarded as temporary and were paid the same as men. The predominantly male trade unions, therefore, initially looked like they truly wanted equal pay and equality for women, but in r eality, they were merely trying to protect the traditional working rights of men. Yet, when faced with discrimination, the majority of women continued to work hard to gain their superiors’ respect and often carried out their jobs to a higher standard than their male equivalents (Trueman, 2000). The new millennium has ushered overwhelming changes that call for the empowerment of men and women alike to contribute to globalization efforts. Women, in particular, have seen the change in their roles more dramatically than in the past centuries. The most salient change is their joining the workforce and even climbing up the hierarchy to positions in organizations that were previously reserved for men. However, sexual stereotypes passed on from generation to generation seem to dictate that women have no place in the workforce and their rightful place is at home, caring for their family. Thus, some work places may not be too accepting of the empowerment of women in employment and may strip them of their dignity to make them realize that they do not belong there. In the United Kingdom, the Sex Discrimination Act 1975 (amended 1986 and in the Employment Act 1989) makes it unlawful to discriminate in terms of gender who is offered the job; opportunities for promotion, transfer and training. (Equal Opportunities Management Guidelines, 2006). The Gender Equality Duty, which is included in the new law as of April 2007, requires public entities to remove sex discrimination and facilitate equality in all their services, policies, and employment and recruitment practices (Thompsons Solicitors, 2012). Presently, women now can occupy positions even in professions considered male-dominated. Many researchers try to prove that women are more responsible and hard working and can perform with more efficiency than their male counterparts. However, there appears to be a constant conflict between mutually beneficial relationships and contemporary situations, where males dominate t he social, political and professional spheres (Taylor, Kemeny, Reed, Bower, & Grunewald, 2000). Many women claim that they have fewer opportunities to succeed in their work than men do and have to exert greater effort in order to be promoted in their jobs. Men are more readily employed and more supported by their employers than women (Bergman, 2003). Research funded by the European Commission showed that generally women who work full-time, receive only three-fourths of the hourly earnings of men.

Should Health care in America be free Essay Example | Topics and Well Written Essays - 2000 words

Should Health care in America be free - Essay Example In terms of employment, Healthcare sector employs more than 1.4 people of the U.S population. Proponents argue that an individual’s right to health helps in reduction of overall healthcare expenditure that improves public health, and curb any medical bankruptcies. These proponents support their argument by the assumption that no person in developed countries can survive without accessing healthcare services. However, opponents of entitlement of Americans to health care services are of the opinion that socialism is created when revenue tax is used to provide healthcare services. Similarly, it is argued that availability and quality of health care is minimal among people who dedicate their time in getting medical coverage insurance. Therefore, despite the opponents’ opinions, America’s health care services should be free to its citizens in order to produce healthy citizens who can work in agricultural, production and industrial sectors (Stossel and Andrew 12-14). Health care system in United States should be free because when it is not free, the country would be classified as having poorest health care services among industrialized countries. An evaluation of 27 high-income democratic members of the economic Co-operation and Development Organization shows that United States has the highest infant mortality rate alongside countries such as Slovakia and Hungary, which is attributed to costly health care system. In addition, in regards to life expectancy at birth, it is ranked in the 23rd position. Unlike other developed countries, United States does not provide its citizens with universal health coverage. Despite this, it ranked number one in per capita health care expenditures among the 193 World Health Organization member states. Its expenditures are estimated at $ 6, 719 per year. According to the WHO rankings, life expectancy in the U. S is seventy-eight thus; it is ranked at number 31 in the world. Similarly, among the 193 member state of WHO, it

Consumer Behavior Is Essential For Effective Marketing Marketing Essay

Consumer Behavior Is Essential For Effective Marketing Marketing Essay Introduction: A Consumer is somone who acquires goods or services for direct use or ownership rather than for resale or use in production and manufacturing process. (Investor words, 2010). We can classify consumers in two categories: (i) personal consumers / retail consumers, and (ii) organisations as consumers. In each case bahaviour is analysed differently. I will concentrate in this essay on personal consumers and their behaviour and its implications for effective marketing. Consumer behaviour is the process individuals or groups go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans. Understanding customer perception and motivations has tremendous implications for selling and marketing, process improvement and, in turn, reaching targetted consumers and make rewarding profit. With the Consumer-Centered era long gone, in the New Era orentation to enable long-term bonds with consumers it is essential to study consumer behaviour and to understand more of the customers psychology, their internal and external motivations, preferences, limitations, and actions to be able to provide a tailored value proposition. As a discupline, this is referred to as customer relationship management (CRM). Diagram showing consumer behavior, measures, and marketing actions. (graph from: Norton, 2005)Consumer attitude: The process of purchase is largely influenced by consumer attitudes. In the context of marketing, it is towards: product, brand, place (eg retail store), etc.  Consumer attitudes are a composite of a consumers (1) beliefs about, (2) feelings about, (3) and behavioural intentions.   These components are viewed together since they are highly interdependent and together embrace the forces that influence how the consumer will react to the object.(Perner, 2008) Beliefs: Consumer beliefs can be positive (e.g. chocolate tastes good) as well as negative (e.g., chocolate makes me fat).   In addition, some beliefs may be neutral (chocolate is a treat), and some may differ depending on the person or the situation (e.g., dark chocolate gives a lot of energy and stimulatesgood when you need to study or boost your energy level, but not good just before sleep time).  Often consumer believes can be inaccurate (e.g. pork is healthier than chicken). Feelings/Affect- is the consumers feelings toward a brands product or service.   Sometimes these feelings are based on the beliefs (e.g. a person feels nauseated when thinking about a hamburger because of the amount of fat it contains), but there may also be feelings which are relatively independent of beliefs (e.g.  I like ice cream) Behavioural intention.   Is what the consumer plans to do with respect to the object (e.g., buy or not buy the brand).   This can be a logical consequence of beliefs (or affect), or may reflect other circumstancese.g., although a consumer does not really like a bar/restaurant, he or she will go there because it is a hangout for his or her friends. (Perner, 2008) Changing behaviour of customers can be challenging because people like to believe that their behaviour is rational; thus, once they use our products, chances are that they will continue unless someone is able to get them to switch (Perner,2010). Consumer Choices: The comonly accepted and studied path of consumer choices, also illustrted in Elliot (1997), includes 5 main steps: Need/ opportunity recognition 2. Information Search 3. Evaluation of alternatives 4. Purchase 5. Outcome of purchase/feedback Need/opportunity recognition. Consumers recognize a need for a product/service when they percive a gap between their current state and their desired state. This can be either because of a change for the worse in their current state (need recognition) or when the desire seem to be further away (opportunity recognition). ( Elliot, 1997). That can be as easy as concluding that we need milk because we have just run out and cant make a cake without it. Or when a mother decides that buying an Armani top for her son would probably make her family more recognisable and admirred. Information Search. After identifying a product which will satisfy the need or opportunity gap, it is assumed that a customer will search for information to help him make a decision. Here it has been established that there are two ways in which information search takes place. Those are internal and external searches. Internal vs. External Search(Perner,2008) Internal search involves the consumer identifying alternatives from his or her memory/experience. Internal search is influenced by motivations, attitudes, personality, age, lifestyle, perception and learning/ experience.   This is often the only search method used for low involvement products or fast moving consumer goods (FMCGs), thus building top of mind awareness is crucial task for marketing communications especially in hose low-involvement products categories (Elliot, 1998). External search involves information from environment that influences the purchase decisions. Those external factors influencing decision process include situational influences, such as, physical environment and time, and social influences such as advertising as well as culture, subculture, social class, group membership, family, friends, work/school peers, co-workers, people from the same sports/hobby clubs, neighbors etc. There are various referent groups that people consciously or unconsciously consider during their search. Those include; membership, aspiration, avoidance, word of mouth, opinion, leadership. Despite consumer interests and beliefs, they will strive to conformity and thus usually the internal search has to compete with their external influences because they want to belong to, and be accepted by, people from their direct environment. Consumers are more likely to use an external search for high involvement products.   For instance before buying a house, the consumer is more likely to ask friends opinions, read reviews in Consumer Reports, consult several web sites, and visit several property offices.   Thus, it is extremely important that firms that offer products that are selected predominantly through external search invest in advertising and marketing to ensure having information available to the consumer in need-e.g., through brochures, web sites, or news coverage. Evaluation of choices: The evaluative criteria are the product attributes, functional, symbolic and emotional, on which the relative performance of the competing alternatives will be compared (Elliot 1998). Decision rules can be: I. Compensatory, when a poor performance on one attribute can be offset by good performance on other attribute. (e.g. one car is not as fast as other but its cheaper.   If the price is sufficiently inexpensive, the consumer may then select it over a car with better acceleration that costs more) II. Non-compensatory, when only one standard is used and alternatives which dont measure up are eliminated. (e.g. when a customer wants to have a UK-branded product, lets say cereal, although there will be many other cereals with same ingredients and good taste they wont be considered) Considering that human beings seek to reduce cognitive efforts, often the way for choice evaluation are rules of thumb, e.g. cheapest is best, or known brand is always better than unknown, etc. Unfortunately this type of thinking often lead to systematic bias when compared with the rational decision making model of economic theory. Those would be believes that e.g. if an item is on sale it must be a good deal, or all branded products are of the same quality. Purchase: Purchased is often influenced by time, the more time between the intention to buy and the purchase the more opportunity for change in original intention. But in many instances a conscious purchase intension is not formulated prior to the purchase act and in this case a display of product may trigger impulse purchase. US studies show that 83% decisions to purchase of snack foods take place in the supermarket itself rather than prior to shopping. Obviously higher involvement products are more likely to be pre planned than lower involvement products. (Elliot, 1998) Outcomes of Purchase: These have important implications for the future purchase decisions. The cognitive approach points to importance of prior expectations as a determining how well consumer will evaluate the purchase experience. The lower the expectations the less dissatisfaction on poor product performance, and the more satisfaction on good product performance is seen. Consumer Involvement: The amount of effort a consumer puts into searching depends on a number of factors. There is a classical model to measure consumer involvment in purchase decision. This model shows that involvmnet depends largly on: price, type of product, frequency of purchases, symbolic meaning, social visability, time commitment, potentiality for harm, potentiality for poor performance of product/service etc. (Elliot, 1998) In practice the price or high significance will mostly effect the involvement of consumers. E.g if we buy boat or house we are more likely to put more effort in research than when we buy washing powder. The same is true for highly life significant products such as computer or medications, which tend to be given more attention than lets say notepad or pen. (where you shop, ease / proximity of parking, ambience, safety, provision of child care, etc) Influences on Consumer Behavior(Perner 2008) The Life Cycle. Individuals and families tend to go through a life cycle: The simple life cycle goes from    http://www.consumerpsychologist.com/images/cb/Simple_FLC.png (Perner 2008) In real life however, there are many more complications possible, such as couples undergo divorce, single parents run house or remarry or become involved in other non-marital relationships, or stay on their own etc. Integrating all the possibilities gives a depiction of the Family Life Cycle to the one below: http://www.consumerpsychologist.com/images/cb/Family_Life_Cycle.png (Perner 2008) Obviously young singles with still little cash and highly influenced by their peer environment will have different needs, and make different purchases to young couples, and young couples will greatly vary in their customer behaviours to full nest families. Then again there is a significant difference in amount, type and variety of products purchased between Nest I, Nest II and III families, since different age of children in the family will have various demands / needs, and the older the children the more influence they will have on parents and their purchase decisions themselves. Empty nest family with no children in the house often can afford more luxurious items than before. They will frequently look for comfort and durability and high quality of goods. Older singles will have similar needs, but if retired or lonely may not be able to afford as high standards of products as empty nest and thus minimalistic approach can be seen in their purchase behaviour. Apart from differences in customer behaviour arising from Family Life Cycle it is also important to mention that behaviour changes with age, health, career and financial status. Older people tend to have greater income but also greater obligations such as mortgages, children, and spouse. Different ages are concerned with different financial rewards and obligations. That often leads to different consumer behaviour. Figure 2.5 Consumer life events Understanding the life event triggers behind the big decisions that consumers make, assists information providers in targeting information at the times and places in peoples lives when they most need it. (Australian government, 2010) Family decision making model: Another relevant consideration includes the Family decision making model. It is important to realise that it is not only the decision maker(s) in the family that count during the decisions processes of the family. Although they decide where and which product, brand to buy, there are also initiator, ultimate users, the information gatherers/holders- who seek out information about products of relevance, Influencers- who do not ultimately have the decision power, but they may make their wishes known by asking for specific products or causing embarrassing situations if their demands are not met. And then again all those have different role to that of the purchaser. (Perner, 2008) It was measured that parents under childrens (age 4 -12years) influence in US purchase products worth apporximately $4,400 per year per child. This comprises nearly $150 billion annually in US market alone. (McNeal,1997). This statistic is even more prominent if we look at China and heir one child policy and the six-pocket syndrome (where all 4 grandparents and parents can cherish and spoil 1 child only (Goll,1995) From the marketing point of view, family decision-making model introduces some problems since the purchaser can be targeted by point-of-purchase (POP) marketing efforts that cannot be aimed at the decision maker, or influencer. It should also be noted that family decisions are often subject to a great deal of conflict. The reality is that few families are wealthy enough to avoid a strong tension between demands on the familys resources. (Perner, 2008) Family decision making model can be observed in nearly any shop. This will take place when a family is out and about maybe doing grocery shopping and then suddenly one of the children will point to a toy or Christmas tree that courts its attention (that will be the initiator). There will be various criteria to consider: maybe some information provided on the spot about this particular Christmas tree; the fact does the family have already one or not and in what condition it is, also time of the year will have influence on the decision making process. The user or a Christmas tree is the whole family but especially children. Mother of the family will often be the decider who will try to satisfy the whole family and purchase something that is practical and safe a s well as will look representative in the home surrounding. Father will often pay for the tree and make the purchase thus in this scenario will be the buyer. This issue is addressed by many shops by offering extensive displays o f child-attractive items, together with parent-satisfying product descriptions to fulfil needs of the decision maker, and not infrequent value deals to finally convince the ultimate buyer. The Means-End Chain. Is another model of consumer behaviour where consumers buy products not because of their attributes per se but rather because of the ultimate benefits that these attributes provide, in turn leading to the satisfaction of ultimate values. An important implication of means-end chains is that it is usually most effective in advertising to focus on higher level items. (Green Book, 2005) This can be illustrated on example of UHT milk. A consumer may not be interested in the process and chemistry of ultra high temperature process of milk preservation, but might reason as follows: Self satisfaction/esteem Kids will continue to get all calcium and vitamins required for growth and strong bones, and he milk is there whenever needed Children can safely use the milk when they need it without a need to go back to a shop for weeks at a time. Milk can be stored longer without taste and properties change, Long life properties of UHT milk UHT milk producers use this model and emphasise the long life properties of milk, and thus in consumer perception this is the main focus point. They often dont make further investigation to find out that UHT milk has sufficiently less vitamins and minerals then fresh milk, and frequently make decision to buy long life milk instead of fresh milk. Diffusion Curve Model: And last but not least we should note that not all consumers will choose to buy new products at the same time. Dependingly on their education, experience, capacity to purchase and desires we will be able to identify Innovators who buy first but comrpise less than 5% of consumers, e.g. people who follow the latest releases of technology/fashion engineering and will purchase the products as soon as they reach the market even if they dont necessary need it, and it means paying premium price for those goods. After the first purchases by Innovators, the Early adpoters will show their interest. They benefit form using the product and want to maintain an edge over the rest of their peer group / consumers at large. However the vast majority of the curve ignores most marketing efforts at the earliest stages until they are convinced that the product or idea is not a fad. Successful new products, the hits, are most sought by Innovators and Early Adopters soon after introduction: and then Early majority will follow the trend to purchase. After some time the later majority will make the decision to buy, and then when the products/ services are no longer considered new by majority of population the laggards will come to belive it is ecessary for them to aquire this product. Possibly that will take place after the older model they owned is no longer functioning and it is necessary for them to replace it. Those clients frequently benefit from large discounts, since new more desirable models are often already available on the market. The described above model is commonly known as Diffusion Curve model or 5 segments model, and can be illustrated as bellow (actual percentages will vary according to the product / sector / consumer mix): Viral Marketing and Consumer Behavior (Graph from; Braziel, 2007) This model doesnt equally apply to all products, it is mostly used for electronics, computers, fashion clothing, house appliances such as AGD (white goods) and RTV (audio / visual electronics) products. Thats because we cant really talk about innovative products when it comes to FMCGs like bread, milk, butter. Also it would be hard to talk about laggards when the product of concern was something everyone needs in day to day life. Knowing about the diffusion curve model and the fact that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, companies learned that to introduce new products they must be well financed so that they can stay afloat until their products become a commercial success by generating self-sustainable profit. They also realize that it is very important to please initial customers, since they will in turn influence many subsequent customers brand choices. That is why many brands use post-purchase evaluation forms and ensure quick response to any dissatisfaction, so consumers feel understood, respected and powerful. This helps in creating good overall impression about the product or brand, which is likely to be passed on to Early adopters and beyond. Discussion: There are two main applications of consumer behavior in marketing: (Perner 2005) Using consumer behavior to make better marketing campaigns. For example by understanding that consumers are more receptive to food advertising when they are hungry, food/snack companies learned to schedule snack advertisements late in the afternoon. As a result of increased receptiveness consumers are more likely to memorize the items and either buy there and then or next time when they see the product on the supermarket shelf. by understanding that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, companies learned that (1) to introduce- new products must be well financed so that they can stay afloat until their products become a commercial success. (2) it is very important to please initial customers, since they will in turn influence many subsequent customers brand choices. Social marketing involves getting ideas across to consumers rather than selling something. E.g. To reduce the incidence of transmission of diseases through illegal drug use the best solution, obviously, would be if we could get illegal drug users to stop. This, however, was deemed to be infeasible. It was also determined that the practice of sharing needles was too ingrained in the drug culture to be stopped. As a result, using knowledge of consumer attitudes, Dr. Fishbein created a campaign that encouraged the cleaning of needles in bleach before sharing them, and this marketing campaign was hugely successful (Syed, 2009) Attitude research has shown that consumers often tend to react more favorably to advertisements which either: Admit something negative about the sponsoring brand (e.g., the Volvo is a clumsy car, but very safe), this approach makes consumer perceive the advert more reliable, and will pay off by their better attitude towards brand/product advertised. OR Admits something positive about a competing brand (e.g., a competing supermarket has slightly lower prices, but offers less service and selection).   Two-sided appeals must, contain overriding arguments why the sponsoring brand is ultimately superior-that is, in the above examples, the but part must be emphasized. (Perner, 2008)   Again this two side appeal gives consumer perception of rational, reliability and this type of advert is more likely to be listened, believed in and remembered. Knowing it is generally very difficult to change beliefs that people hold, some companies try to change the importance of beliefs by decreasing them or by strengthen them by advertising e.g. milk company can emphasise on the importance of milk ingredients such as; calcium and iron for the health being of people, and thus increase the perception of importance for milk in consumer eye, which will then lead to increased milk sales. Companies can also add to consumer beliefs, e.g. Cereal makers can add beliefs that their cereal are more convenient and healthy than other cereals, which sounds quite plausible to some people if the advert uses enough credible terms for ingredients. Thus consumer perceive those cereals more appropriate for breakfast than others and are more likely to purchase them when next time see them in the shop. Using consumer choices model described in the introduction, some companies will seek to create in the eyes of target consumers a perception of need of e.g cooking spice, by advertising it as a miracle mix which will make every dish you make tasty and desirable by all family members. That perception of opportunity may trigger the consumer purchase decision. Knowing that information search for FMCGs is mostly internal, food producers try to make impression on the consumer e.g by making tomatoes look more healthy and appealable to potential consumers e.g we can see tomatoes with green stems or big organically grown sign on the packaging that will trigger the consumer desire to eat healthy and even though those tomatoes may not be any healthier than the other 5 types that sit on the shelf. The perception of healthy / organic will arise in consumer mind and thus he will be more likely to purchase them. In relation to purchase decisions of consumers, many companies, especially those selling low involvement goods, use a marketing strategy which is directed at one of humans basic motivation:- curiosity. By packaging a product with interesting and/or innovative pictures and images, they try to wake up consumer curiosity and in this way win the consumer interest and encourage impulse to buy. Knowing that fulfilling original expectations of consumer will often lead to repeat purchase some products e.g Heinz Ketchup by introducing a claim of great thickness and delivering on it better compare to other brands, can win consumer because consumer attention is drawn towards thickness only and satisfying this attribute alone give consumer overall perception of good performance. Emphasising consumer brand loyalty, many shops introduce loyalty cards, which give additional credits for shopping in particular shop, such as entitlement to discounts and promotions. Loyalty cards databases on the other hand enable understanding the clients better and give offers that best suit their behavior/habbits. Its a win-win situation for seller and buyer: the consumer has a perception of being special/appreciated and can see the reward for loyalty, while the shop has more information about the customers. For example, it was established that a buyer of full fat milk is 2.5 times more likely to purchase children orientated products. That is because a lot of parent buy full fat milk for their kids, and having kids means we buy for them more than just milk. Knowing that, a shop/company can send kids products brochures only to those people buying full fat milk rather than spend money on approaching adults who dont have kids and are unlikely to purchase childrens products. All the models described above are important to know and consider; to help spot emerging patterens and trends relative to the marketing and branding process. However they seem to be slightly overcomplicated and we need to realise that every day consumer patterns as well as practical marketing often varies from the theoretical models. To support this view we dont need to look far, we read from countless articles e.g McCole (2004) suggests that there exists a sizable gap between the worldviews of academics and practitioners. And Brennen (2004, p. 492), in his editorial comments in a special issue that explored the nature of the academic-practitioner divide, notes that a consensus seems to be emerging that much, or perhaps most, of work done by academics is of limited relevance to practitioners. (Syed H. Akhter, 2009). Also there are numerous studies which show that a large percentage of consumers dont research their purchases or limit the research to minimum, e.g. on average 52% of peo ple in US obtained no independent information on products/services purchased and even for purchase of a new car, more than 30% of people visit only one car dealer.(Elliot, 1998). A lot of those theoretical models, together with practical / anecdotal experience, indicate that decisions made by customers are mostly emotion-driven or impulse driven. The purchase decisions often depend on curiosity, value perception (an approximation of reality), brand loyalty or rules of thumb , rather than research, and that is why marketing, branding and advertising need to enhance value perception for the customer and take care of a good purchase experience rather than just focusing on the purchase product/service. Conclusion: To conclude this paper on dynamics of consumer behaviour in practical marketing, I decided to look into Early Learning Center (ELC) brand and their marketing strategies. With their consumer base largely being 0-6 year old children, specifically I sought evidence of ELCs marketing efforts reflecting a sound understanding of the behavior of their target customers, the adults who buy those goods on childrens behalf Early Learning Centre (ELC) ~ Toy Sale Now On Early Learning Centre (ELC) is essentially a marketing and distribution company, but one that also designs and commissions the manufacture of its own-branded products.It was established in 1974 as a mail order firm, and was an early adopter of direct sales through the Internet the website www.elc.co.uk was first launched in 1999 and proved to be successful in its first year in terms of profit generated on internet-driven purchases.. In 2007 Mothercare plc acquired Early Learning Centre for  £85m ( £49m plus  £36m debt). Mothercare is one of the most familiar names in UK retailing, and is probably the first store that comes to mind when thinking of the needs of pregnant women, babies and children up to the age of 10. There is a lot of overlap with ELC in the post-natal market and so their merger and co-location of stores makes sense from a business perspective. Today there are over 225 ELC stores in the UK, and 115 stores internationally operated by franchise partners in locations including UAE, Hong Kong, Australia, New Zealand, Malaysia Ireland, and Poland. Catalogues sales have remained a core part of the business. [Early Learning Centre prints and distributes over 4 million catalogues in the UK alone each year.] Over 80 percent of the products sold by Early Learning Centre are own brand. ELC operate through three distinct channels to market; UK stores, Direct (internet-based businesses and catalogue mai l order), and International.(ELC, 2008) The Early Learning Centre brand provides eight major categories of toys and games primarily for children in the 0-6 year age range. They segregate their items based on sex and age of children for whom the toys are designed. This approach helps greatly during customers search through the products. As a result customers can put less effort into the search process and it adds to their overall shopping experience. Knowing that changing attitude of consumer is generally very difficult. Instead ELC try to influence feelings, either by advertising itself to create pleasant, warm feeling about products, and hope that will be enough to make customer like the product, or they use classical conditioning by e.g. showing happy, stress free children playing with ELC toys. the great outdoors!!! acctive play and fresh air fun! (pictured copied from: http://www.kidstart.co.uk/partner/ELC.aspx) Another strategy of ELC involves exposure effect. By providing advertisement and pictures outside the store and in magazines known to be popular amongst parents of 0-6 year old children and those adults likely to buy presents for such children, ELC ensures customers are more familiar with the product and thus more likely to purchase it. Aware that changing behaviour of customers can be challenging, one strategy employed by ELC is to introduce seasonal price discounts to justify in consumer minds the switch, based on a good deal principle. After the switch if a customer was more satisfied with the ELC product than with a previously used brand, there is a large likelihood that he or she will stick with the ELC products for future purchases even when the price goes back to normal. Another marketing strategy employed by ELC is engaging the convenience mindset of their target audience. ELC stores are usually located in big shopping malls, specifically in those locations in the mall that are frequently used/passed by customers on their way in or out. Not only are toys displayed, many toys at the entrance, but also throughout the store, are out of their packaging to enable better investigation of product prior to purchase. This is also a great way to attract the children of passing shoppers mothers, families into the shop to play. When this happens parents will be forced to come into the shop and during that time possibly will purchase one or more of the toys that their children were attracted to, or indeed other

In Of Mice and Men Steinbeck presents a totally pessimistic view of life where dreams offer the only escape? Essay

‘Guys like us that work on ranches are the loneliest guys in the world†¦with us it ain’t like that†¦because I got you to look after me, and you got me to look after you’. Perhaps of Mice and Men can be perceived as a totally pessimistic reflection of what life in 1930s America was like, but through the extraordinary relationship between George and Lennie and the natural dignity of Slim, a balance between the good and the bad, the happy and the unhappy is achieved. The parent-child relationship shared between George and Lennie throughout the novel is certainly a good thing. From the start of the novel, we see George as a responsible character, a parent substitute to Lennie, whose loyalty seems more through kindness than a sense of duty. He reminds Lennie that ‘(his) aunt Clara would like (him) running off by (himself)’ and even when he is severely provoked by Lennie to speak harshly to him, he soon feels guilty and apologises: ‘I been mean, ain’t I?’. Lennie, on the other hand, acts like a child, unaware of the hardships he and George face throughout the novel. He pleads with George to let him keep the rats he finds and needs George to repeat to him words and phrases so that he can remember them: ‘ â€Å"Lennie†¦you remember what I told you?† Lennie raised his elbow and his face contorted with thought’. Yet although George is Lennie’s ‘opposite’, he continues to care for him throughout the novel, even at the end when he chooses to end Lennie life himself rather than watch him suffer under the wrath of Curley; Lennie dies at the hand of the man he trusts, still believing in his dream, painlessly, happy and free: ‘Lennie jarred, and then settled slowly forward to the sand, and he lay without quivering’. But perhaps it is this dream that makes this novel seem so pessimistic: it is what seemingly keeps them together yet at the end it is shattered, and with it, George and Lennie’s friendship comes to a shocking end. The dream is of a very small farm, ‘ a little place’, which they own themselves, a dream of working for themselves and of being the ones in charge: ‘If we don’t like a guy we can say: â€Å"Get the hell out,† and by God he’s got to do it’. It is powerful enough to draw in Candy and, temporally, even the cynical Crooks. Yet although this dream offers an escape from reality and even when the hope of freedom seemed possible, it is shattered and George is left with no other option but to shoot his one and only ally in the struggle against a society which finds it difficult to imagine than one can have a friend to share his fears and sorrows with: ‘†¦I never see one guy take so much trouble for another†¦Ã¢â‚¬â „¢ Perhaps Lennie’s death is down to fate and destiny, the fact that neither he nor George had any control over their lives, as reflected by Slim’s tender words at the end of the novel, ‘You hadda George. I swear you hadda’, or maybe it is in fact down to the rootless American society of the 1930s. So to conclude, although George and Lennie’s friendship and Slim’s natural dignity are two good things, Lennie’s death and the collapse of the dream he and George believed in at the end of the novel leads one to feel that, during the Depression, freedom and success were perhaps impossible to achieve. The ‘American Dream’, the key to American psychology, stated that great personal success could be gained by hard work and private success. Yet in truth many were not allowed to achieve this success. Such groups included itinerant workers and Black people who, in this novel, are represented by Crooks, a character openly referred to as ‘nigger’, which exemplifies the casual racism directed towards him by the others and although the ranch hands do not set out to insult him deliberately, the use of the term ‘nigger’ signals to us that black men like Crooks were constantly degraded both verbally and physically by whites. The story’s heart-rending conclusion leads one to realise that for most migrant workers, the reality of their social situation means that the ‘American Dream’ cannot be realised. This truth is reflected by the famous trial of Nicola Sacco and Bartolomeo Vanzetti, both Italian immigrants who realised the true force of society’s bias in the 1920s. Sacco and Vanzetti were convicted of the murder of a paymaster and his guard and the robbery of $15,776 from the Slater and Morrill Shoe factory and were later executed for their crimes. From the evidence and the obvious biased feelings toward immigrants, the case became one where their culture was on trial as opposed to their actions and thus they were bound to be found guilty. Instead of upholding the sacred judicial process cemented in the United States Constitution, the conviction of Sacco and Vanzetti resulted from the prejudice and discrimination of ‘old-stock’ Americans in the 1920’s. For Sacco and Vanzetti, their time was not an age of reason in American history. As â€Å"both were guilty and proudly so—- of a cultural crime†: â€Å"†¦My conviction is that I have suffered for things I am guilty of. I am suffering because I am a radical and indeed I am a radical; I have suffered because I was an Italian, and indeed I am an Italian; I have suffered more for my family and for my beloved than for myself; but I am so convinced to be right that if you could execute me two times, and if I could be reborn two other times, I would live again to do what I have done already.†